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don’t settle for A 2% OPT-IN RATE

Instead, try our gamified list-building plugin for WordPress & WooCommerce. Enjoy a 200% increase in opt-in rates!

Try demo

Download free

5% OFF!
No prize
Next time
15% OFF!
Free Ebook
No prize
No luck today
50% OFF!
No prize
“Thanks to WP Optin Wheel, our opt-in rates went from 1.5 to 19%. On top of that, we made extra sales thanks to the WooCommerce coupon integration!

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Meet our product

Icon frustrated person

Nobody likes pesky popups

There’s almost no engagement with the standard “get my ebook” popups. So the time to change things up is now.

Gamification to the rescue

Instead, offer your users a moment of fun & a chance to win a prize by turning the Wheel of Fortune. In return, they’ll give you their email address.

Enjoy the win-win

You’re left with a happy, engaged user on your email list. E-commerce business? If you hand out coupon prizes, you get extra sales too!

Normal opt-in rate
Gamified opt-in rate
7 times better

Try now for free

Predefined themes, yours to edit

10+ themes, 15 backgrounds, and unlimited colors​

Connects with your favorite tools

WP Optin Wheel integrates with your favorite tools to capture leads. Whether you want to store them in your own WordPress database, send them off to MailChimp, or build your own connection via Zapier — it’s all possible from within the plugin!


Fully integrates with

Various display options

On click

Give any element a class name and use it to trigger the popup.


Display the popup on mobile & desktop exit-intent behavior.

WP Optin Wheel triggers on scroll

On scroll

Decide how much of the page needs to be scrolled before the popup appears.

Timer support


Show your wheel when a visitor has been on the page for X seconds.

Beautiful widgets come with the plugin


The plugin comes with a collection of beautiful clickable widgets.


Don’t want to use the wheel as a popup? Use the shortcode!

Other cool features

Click on a feature for a detailed screenshot

Theme customizer

Choose one of our predefined themes and customize further to fit your brand!

12 slices, fully editable

Want to hand out coupons, redirect, or display text? Define each slice, including winning chances and limiting prizes.

Powerful form builder

Build your own opt-in forms and ask as many data as you need: from email address to dropdown boxes.

Configure each chance
Advanced form builder for WP Optin Wheel

WooCommerce coupons

Optin Wheel fully integrates with WooCommerce to automatically create coupons as prizes.


Marketing without statistics is pointless, so we’re helping you out with that as well.

Email templates

Send prizes straight to your users via email. Customize all templates in the backend.

WooCommerce coupon settings
See your popup statistics
Send emails with WP Optin Wheel

And so much more


We find fake or invalid email addresses and won’t let them join your list!

Define each chance

Take full control over probability: decide who wins or loses.

We’re just getting started

We’re adding new features every week. Need something? Let us know!

See More demos

Fair pricing

Your purchase helps us make awesome updates & give top-notch support!

Single Site

$ 39
For 1 site

Buy now

3 Sites

$ 99
For 3 sites

Buy now


$ 199
Unlimited sites

Buy now

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