Focus on quality — not quantity

How are we different?

Quality over quantity
Did you notice we don’t sell a lot of plugins? That’s because we take the time to perfect our plugins and make sure they remain top of market.
Need for speed
We understand you’re running more than one plugin. We keep ours speedy & lightweight so your site runs as fast as possible.
Timely support
We strive to offer support with a quick turnaround time, because you need a company you can rely on. Average wait time on working days is now 3h 37min.

Hi, we're the team behind Studio Wombat

We’re Maarten & Ine, the founders of Studio Wombat. Maarten is in charge of everything technical: from development to support. Ine keeps a close eye on all content & communication.

We’re a small team, but thankfully we can rely on various freelancers to help us out when needed.

Even though we’re based in Belgium, we like to move around and explore while we work. As you may have guessed from the name of this website, Australia is one of our favorite destinations!

Ine and Maarten - Founders of Studio Wombat

Our timeline

Our journey — from past to present

2015 — idea

After working as a web developer for over 6 years, I quit my job to travel through Australia while dreaming of selling digital products to sustain a traveling lifestyle.

August 2017 — launch

After two years of perfecting my WordPress development skills, I launched Studio Wombat as a ‘side hustle’ in the summer of 2017. I wrote about it here. I started with three small plugins, one of which is still popular today.

November 2017

I launched WP Optin Wheel, which was the first plugin of its kind for WordPress & WooCommerce users.

August 2019

I launched my most popular plugin to date: Advanced Product Fields for WooCommerce. Studio Wombat started moving away from ‘side hustle’ to main occupation.

Oktober 2019

At this point, the website was getting about 100 visitors per day. It’s a small milestone but an important one nonetheless.

April 2020

Website traffic doubled to about 200 visitors per day. Most visitors came from my free plugins on the WordPress plugin repository.

December 2020

It was a good year for Studio Wombat. We wrote a transparency report containing numbers about our growth.

March 2021

We rebranded the website! We wanted to convey a friendly, yet trustworthy vibe. Have we succeeded?

June 2021

We expanded the team with our first permanent hire: a support agent!

December 2021

The year has past. We grew but then stagnated. Read our transparancey report.

July 2022

Our blog gets some well-deserved new focus. We’ll be adding many WooCommerce related tutorials to help our users build the store they need.

December 2022

Another year has past, so it’s time to reflect and share numbers with you.

Support us

Interested in getting involved in Studio Wombat and helping us grow? Here are some ways to do that:

Become an affiliate
Promote our products and get a commission by becomming a trusted affiliate.
Check our partners
We closely partner with other WooCommerce businesses to complement our offering.
Show the love
Would you like to show your support for our business? You can share our website on social media or reach out to say hello. We appreciate your love and engagement!