Focus on quality — not quantity

How are we different?

Quality over quantity
Did you notice we don’t sell a lot of plugins? That’s because we take the time to perfect our plugins and make sure they remain top of market.
Need for speed
We understand you’re running more than one plugin. We keep ours speedy & lightweight so your site runs as fast as possible.
Timely support
We strive to offer support with a quick turnaround time, because you need a company you can rely on. Average wait time on working days is now 3h 37min.
45,000 sites
As of 2023, more than 50,000 sites are running our plugins.
154 countries
We’ve sold plugins to people in 154 countries, spanning everywhere from the US to Cambodia!
98.7% satisfaction
98.7% of people have given us a 5-star review after working with one of our plugins!

Hi, we're the team behind Studio Wombat

We’re Maarten Belmans & Ine, the founders of Studio Wombat. Maarten is in charge of everything technical: from development to support. Ine keeps a close eye on all content & communication.

We’re a small team, but thankfully we can rely on various freelancers to help us out when needed.

Even though we’re based in Belgium, we like to move around and explore while we work. As you may have guessed from the name of this website, Australia is one of our favorite destinations!

Ine and Maarten - Founders of Studio Wombat

Our timeline

Our journey — from past to present

August 2017 — launch

After years of perfecting WooCommerce skills, Maarten Belmans launched Studio Wombat as a ‘side hustle’ in the summer of 2017 with 3 small plugins. Read why we launched.

November 2017

WP Optin Wheel launched, which was the first plugin of its kind for WooCommerce users.

August 2019

Our most popular plugin launchd: Advanced Product Fields for WooCommerce. Our company started moving away from ‘side hustle’ to main occupation.

Oktober 2019

The website is getting 100 visitors per day. It’s a small but important milestone!

March 2021

We rebranded the website! We wanted to convey a friendly, yet trustworthy vibe.

June 2021

We expanded the team with our first permanent hire: a support agent!

December 2021

The year has passed, and we grew! Read our transparancy report.

December 2022

Another year flew by, so it’s time to reflect and share numbers with you.

December 2023

It’s time to reflect on another year and share our numbers with you.