Popups are annoying! Here’s a solution to low opt-in rates

Statistics Background

You have a website you’re proud of, a marketing campaign that you have finetuned, and a good-looking popup on your website where visitors can leave their email address to opt into your newsletter.

We have bad news for you: the average email opt-in rate is 1.95%. That means, if 500 people visit your website in the course of a month, you won’t get more than 10 new subscribers to your mailing list. That’s not great.

Does it mean you should forget about popups entirely and remove those annoying things from your website? Not quite.

Ask any well-regarded online marketer, and they will all tell you the same thing: popups work. Even Neil Patel is a popup enthusiast! Yes, visitors find popups annoying and intrusive, but at the same time they’re very effective if you want to increase the number of subscribers to your mailing list.

So rather than removing every popup from your website, why not try to make the popup experience more enjoyable for your visitors and increase the odds that they will leave their email address behind?

We know what you’re thinking – “But how?!”

The Power of Gamification

It’s a well-known fact that people love games. That’s why gamification has gained so much momentum in the past few years. It is a very powerful tool if you want to grab your visitors’ attention and make them do something you want – like, you know, give you their email address.

Let’s be honest. A popup saying, “Sign up to our newsletter for the latest news!” is something people see a thousand times a day. If you want them to think about your product as another boring brand, a standard popup is the way to go. It’s a complete buzzkill.

Alternatively, you can play a trick on your visitors’ minds and completely change their perception of a pop-up. Can you imagine their reaction when a pop-up asks them to take a chance and play a game? It triggers their curiosity and – long live FOMO – they want to make sure they don’t miss out on a free perk! It is the perfect combination of fun and perceived value. It’s a win-win for everyone: your visitor gets to enjoy a fun experience (and possibly win a prize) and you get to add their email address to your mailing list.

Previous research has led to some impressive results:

  • Gamified and interactive promotions can be up to 10 times more effective in engaging customers than standard pop-ups. The participation rate goes up to 30-50%.
  • Gamified promotions can deliver conversion rates of 5-10%.
  • Gamified promotions deliver up to 10-15% more sales.

That’s why WP Optin Wheel is your perfect partner – you could call it the Wheelio for WooCommerce and WordPress, if analogies are your cup of tea.

Introducing WP Wheel of Fortune: a Wheelio alternative for WooCommerce.

WP Optin Wheel: Your Wheelio for WordPress or WooCommerce

With WP Optin Wheel, you offer your visitors the opportunity to win something by spinning a virtual wheel. You decide what perks you offer:

  • A discount (with coupon codes).
  • A free product.
  • An info product (like an eBook or PDF document).

Because every business is different and business owners’ needs are very specific, we have added plenty of features that you can tweak until they fit you like a glove. Here are some of the things we provide for you.

Full integration with WooCommerce & WordPress

No need to write any code or struggle with implementation: the themes are ready to be integrated on your existing website and blend in beautifully. Furthermore, our WooCommerce integration makes sure coupon codes are automatically generated when someone wins!

Custom wheels for every business

Play around with the color scheme, the background, the text on the wheel’s slices, the chances of winning, etc. Every aspect can be tweaked and adapted to your preference.

Complete control over behavior

Here are just a few things you can do:

  • Fully customize a player’s chances: will they always win, or sometimes lose?
  • Decide when you want to show to popup.
  • Decide where you want to show it.
  • When it gets triggered: on exit-intent, while scrolling, with a timer, or through a click.
  • Decide how many times visitors can play

Form builder

Would also like to capture your visitor’s name, and other data? It’s all possible with the built-in form builder!


Get an overview of the views and opt-in rates so you can stay on top of your business and continue to improve your results.

The future of opt-in Popups

If you look at the numbers, pop-ups are alive and well, and using them can still yield amazing results. However, a predictable popup doesn’t cut it anymore. People want a little bit more, and we can help you provide it! WP Optin Wheel will make your website more fun and exciting, which is great for its perceived value, while offering you the perfect way to acquire your visitors’ email addresses.

Any questions or feature requests? Let us know! We’d love to hear from you.

WP Optin Wheel
WP Optin Wheel

Engage more with users by building gamified popups

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