Do you own a WooCommerce store? Did you know implementing bulk discounts is one of the easiest ways you can boost your sales and enhance your customer satisfaction? It’s simple: you incentivize your customers to buy more, which also increases your store’s revenue.
However, setting up these discounts can be a challenging task, especially since WooCommerce lacks built-in functionality for this purpose. This is where bulk discount plugins come into play, offering you a solution for implementing different bulk discount strategies.
In this article:
- we’ll explore the different types of bulk discounts;
- list essential features to look for in a plugin;
- list our top picks for the best discount plugins available.
We’ll provide you with a step-by-step guide on setting up bulk discounts using the WooCommerce Quantity Discounts, Rules & Swatches plugin.
So, let’s dive in and discover how bulk discounts can revolutionize your WooCommerce store’s sales and customer experience!
Benefits of bulk discount plugins for WooCommerce stores
We know it sounds salesy, but bulk discount plugins offer a plethora of advantages that can level up your sales. It really is an easy way to increase your average order value and keep customers happy.
Studies show that businesses can sell up 73% more by implementing bulk discount strategies. Needless to say, discounts are a very effective tactic!
Here are some benefits that show you how easy it is to win with a bulk discount tactic:
- Getting your customers to buy more: Bulk discount plugins are masters at getting your customers to load up their shopping carts with extra products. By tempting them with discounts based on the product quantity they choose, WooCommerce bulk discounts create a good reason for your customers to add extra items to their cart.
- Increasing your average order value and revenue: By incentivizing your customers with discounts, they’re more likely to add extra items to their carts to hit the “sweet spot” of the discount threshold. You and your customer both get a financial win.
- Improving your WooCommerce user experience (UX): Did you know that online businesses lose around 35% of sales due to poor UX? To avoid that, offering a superior UX should be a priority for your site. WooCommerce bulk discount plugins can enhance the user experience by offering a more intuitive interface to select quantities.
- Simplifying inventory management: Bulk discount plugins simplify your inventory management by letting you sell products in specific intervals or in multiples.
- Providing helpful prompts and dynamic messages: WooCommerce bulk discount plugins come armed with convenient prompts and dynamic messages to guide your customers through the purchase process with ease. For example, if your customers add the wrong quantity to their order, you can give them instant feedback.
Just remember to set your prices and discounts wisely so your products don’t come off as poor quality. You want to make sure they shine with the value they bring!
Types of bulk discounts
There are several types of discounts that can be offered in your WooCommerce store: volume bulk pricing discounts, tiered bulk pricing discounts, bundle bulk pricing discounts, and mix-and-match bulk pricing discounts.
Each of these bulk discount strategies has its own unique advantages and applications, and understanding them can help you choose the most effective approach for your business.
- Volume pricing discounts: This discount type offers your customers discounts based on the quantity they will purchase. You can provide percentage discounts based on the total number of items purchased by your customers.
Example: buy 10 or more items and get a 10% discount.
- Tiered bulk pricing discounts: This popular tactic offers different discount tiers based on the product quantity your customer is buying. Each tier offers a specific discount.
Example: buy 1-5 items: No discount; Buy 6-10 items: $5 discount; Buy 11 or more items: get a $10 discount.
- Bundle bulk pricing discounts: This tactic offers your customers discounts for purchasing a combination or bundle of products together. The bundle price would be lower than the total price of each individual item, if purchased separately.
Example: buy a laptop and a printer together and get a 15% discount on the printer.
- Mix and match bulk pricing discounts: This strategy provides discounts based on the total quantity purchased by your customers from a predefined selection or product category.
Example: buy any three items from the Electronics category and get a 10% discount.
Features to look for in WooCommerce bulk discount plugins
WooCommerce is a powerful ecommerce platform, but it falls short is in providing an easy way to set up bulk discounts.
But don’t worry, there’s a solution! By choosing the right plugin, you can overcome this limitation and implement effective bulk discounts for your store.
To help you make the best choice, you should consider some important features like ease-of-use, customizability, and flexible pricing plans.
Additionally, you should check the compatibility of the plugin with your WordPress and WooCommerce versions, as well as with other plugins you’re actively using on your online store.
Make sure to choose a plugin that has reliable customer support so that you can quickly resolve any issues or seek guidance when needed.
Top 3 best WooCommerce bulk discount plugins in 2023
Let’s get into the list of some of the best bulk discount plugins you can find on the web!
This plugin is top on our list because it’s a comprehensive plugin that provides various quantity features for your WooCommerce store.
It allows you to create quantity-based discounts, set minimum & maximum quantities, customize the quantity design, and more. Additionally, it’s suitable for anyone looking for a complete solution to create custom quantity rules to achieve WooCommerce dynamic pricing, offering:
- Customizable quantity-based discounts to encourage bulk purchases.
- Enhanced user experience with customizable quantity swatches.
- Advanced quantity control features, including min/max allowed quantities.
- Interval-based quantities for simplified inventory management.
- Prompts and dynamic messages to guide customers through the purchase process.
- Compatibility with WordPress 5.0+, WooCommerce 6.0+, and PHP 5.6+.
Here are a couple of examples of the WooCommerce Quantity Discounts, Rules & Swatches features in action:
You can get the plugin starting at $49 per year. Pricing plans are flexible and offer licensing options either yearly or for a lifetime, with a 14-day refund policy.
Bulk Discounts for WooCommerce is an all-in-one bulk discount solution that enables you to:
- Run multiple discount offers simultaneously.
- Create unlimited discount rules and run multiple discount offers.
- Create quantity-based discounts for specific products or categories.
- Offer discounts to specific user roles.
It’s sold through the WooCommerce marketplace and priced at $59 per year.
Dynamic Pricing is a plugin that allows you to configure bulk discounts for each product in your store. Moreover, you can create a pricing table of quantities and discount amounts. Among its other key features are:
- Advanced pricing rules and conditions for creating complex discount structures.
- Supports tiered, volume, bundle, and mix-and-match pricing.
- Integration with other WooCommerce plugins and extensions.
- Detailed documentation and customer support.
Unfortunately, this plugin is more expensive than most. It’s priced at $129 per year.
Hopefully, this section gave you all the information to pick the perfect one for your online store.
Setting up bulk discounts with WooCommerce Quantity Discounts, Rules & Swatches
Now that we’ve seen some great options, let’s take a look at how to put them into action using the WooCommerce Quantity Discounts, Rules & Swatches plugin by Studio Wombat.
Step 1: Installing and activating the plugin
Once you’ve purchased the plugin, you’ll receive an email with your Studio Wombat account details. Next, you’ll need to log in to your Studio Wombat account and navigate to the Plugin Downloads section.
To install the plugin in your WooCommerce store, go to your WordPress dashboard → Plugins → Add New → Upload Plugin.
Then, choose the zip file you downloaded from your Studio Wombat account and click Install Now. Finally, you’ll need to activate your plugin’s license key. You can do so by heading to the License Keys section of your Studio Wombat account.
Copy your license key, and go back to your WordPress admin dashboard → WooCommerce → Settings → Quantity Manager. Input the copied license key into the license key input field and click activate.
You now have your Studio Wombat’s Quantity Discounts, Rules & Swatches plugin installed, activated, and ready to be used!
Step 2: Adding bulk discounts to variable products
To set your Quantity Discounts, Rules & Swatches plugin into motion and add bulk discounts to your variable products, head over to your WordPress dashboard.
Navigate to Products → All Products and click on the Edit option. This will open product page of the product you want to create a bulk discount for.
Next, go to your product’s Variations panel.
Now, to create quantity-based discount tiers for your product, set the regular price to the price you want to set as your normal WooCommerce price – the price without the quantity discount. Then, select the tiered pricing type you want from the following 2 discount options:
- Fixed price: the price you enter is the new product price with a fixed discount.
- Percentage: the number you enter is the percentage discount that the new product price will be calculated based on.
After that, in the Tiers section, you’ll define the actual quantity discount tiers. The column on the left sets the minimum needed quantity your customers need to buy to benefit from the discount. The right column, depending on the tiered pricing type you chose above, lets you enter the product price or discount percentage for your tier.
In the example image above, we have defined 3 tiers:
- When your customers buy 2 or 3 of the product, the price per product will go down from $20 to $18.
- When your customers buy 4 or 5 of the product, the price per product will go down from $20 to $15.
- When your customers buy 6 or more of the product, the price per product will go down from $20 to $12.
Step 3: Adding bulk discounts on simple products
You can use the same instructions as above to create bulk discounts for simple products; all you need to do is select the General tab as opposed to the Variations tab. From there, you have access to the same settings to set up quantity-based discounts.
That’s how easy it is to set up bulk discounts for your WooCommerce products using the Quantity Discounts, Rules & Swatches plugin by Studio Wombat!
Maximizing sales and discount offers through strategic promotions
Effectively promoting your bulk discounts can significantly impact your store’s sales and revenue. Here are some tips and best practices for you to maximize your sales through strategic promotions:
- Create a dedicated “Sale” or “Discount” section: Having a dedicated “Sale” or “Discount” section on your store’s website will make it easy for your customers to find and take advantage of your special offers.
- Promote discounts through email marketing and social media: These are effective ways to promote your bulk discounts to a wider audience. By regularly updating your subscribers and followers about your latest offers, you can generate interest and encourage your audience to visit your store and make purchases.
- Use gamification techniques: Gamification techniques, such as spin-to-win wheels, can encourage your customers to engage with your store and discover available discounts. WP Optin Wheel is an excellent plugin for facilitating this, as it allows you to create customizable wheels that offer various discounts and incentives. This tactic will definitely increase the engagement on your site!
- Offer limited-time promotions: Creating a sense of urgency through limited-time promotions can motivate customers to act quickly and make a purchase. By offering discounts for a short period, you can tap into the fear of missing out (FOMO) and encourage your customers to take advantage of the offer before it expires.
Implementing bulk discounts in your WooCommerce store can significantly impact your sales and customer satisfaction. By offering attractive discounts based on the selected products and their quantity, you can incentivize your customers to make larger purchases, ultimately increasing your store’s revenue.
Take action today and start leveraging the power of bulk discounts to boost your WooCommerce store’s sales and customer satisfaction by getting started with WooCommerce Quantity Discounts, Rules & Swatches!
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