You can use a variety of strategies to increase your average order value (AOV) of your WooCommerce store. While the strategies are all different, they share a common goal: to encourage customers to buy more from your store.
In this post, we’ll go over 6 ways to increase the AOV of your online store using various WooCommerce plugins.
6 ways to increase the average order value in WooCommerce
Here, we’ll go over some of the most effective ways to increase the average order value of your WooCommerce site. You can put any of these tips to work and see an increase in the average order value and revenue!
1. Offer extra product options
Offering extra product options is probably one of the best ways to increase the AOV on your online store. You can set up customizable products that let shoppers add extra options and design their own products. You can charge a small fee for each extra option customers add. As a result, when shoppers select extra product options, it’ll increase the average order value.
The best way to do this on your online store is by using the Advanced Product Fields for WooCommerce plugin. Once you install the plugin, you will see a new Custom fields tab under the Product data meta box on the product’s edit page.
Add extra options and add-ons to your WooCommerce products in seconds.Find out more
You can click on the Add your first field button to create a new extra option for your product and select the field type using the Type dropdown menu. Let’s say you want to offer shoppers the ability to print a custom logo and text on a t-shirt. For this, you will have to add a File Upload field and a Text field.
You can also check the Adjust Pricing checkbox to charge an extra fee for each extra product option. This effectively increases the Average Order Value (AOV) of your store. This is how it can look on your store:
When customers add extra product options, the plugin dynamically adjusts the final price of the product and represents the Grand total on the product page, as well.
2. Create product bundles and kits
Creating product bundles on your WooCommerce site encourages your customers to spend more when shopping from your online store. This way, you can combine multiple smaller or lower-priced products into attractive bundles that are more appealing to customers.
For example, if you sell candies, you can create a gift pack that includes an assortment of candies. Or if you sell musical instruments then you can create a kit that includes all the essentials the customer would need to get started.
The official Product Bundles extension for WooCommerce lets you create custom product bundles, bundle discount packages, and assembled products.
You can then set it up as a personalized basket that lets customers select which individual products to include in the basket or an assembled product that lets you set the specific products that are included in it.
As a result, it helps you create a more interactive shopping experience and increase the average order value of your online store.
3. Offer bulk discounts
Another effective (and very easy!) way to increase the average order value is by offering bulk discounts. For instance, you can offer a 5% discount if customers purchase at least 3 pieces or more and a 10% discount if they purchase at least 7 or more. This way, customers will be encouraged to add more items to their shopping cart so they can get a better price per item when shopping from your online store. This helps your brand increase the average order value and generate more revenue.
A great way to offer bulk discounts on your WooCommerce site is by using the WooCommerce Quantity Discounts, Rules & Swatches plugin. This allows you to set up bulk discounts directly from the product’s edit page.
Once you install the plugin on your WooCommerce site, you can see the Tiered pricing type dropdown menu in the General tab under the Product data meta box. You can either set a fixed price discount or a percentage-based discount and create as many pricing discount tiers as you’d like.
When customers add the minimum specified quantity to their cart, the discount will automatically be applied to the price of the product.
4. Showcase quantity swatches
While offering bulk discounts help encourage shoppers on your online store to spend more, displaying discounts in quantity swatches makes it easier for your shoppers to select larger quantities without having to deal with the default WooCommerce quantity selector.
To display quantity swatches in WooCommerce using the WooCommerce Quantity Discounts, Rules & Swatches plugin, navigate to the product’s edit page and select the Quantity options tab under the Product data meta box.
Using the Quantity selector design dropdown menu, select Swatches and select how many swatches you want to showcase per row using the menus below. Using the Design your quantity selector section, you can set the content in your quantity swatches. For instance, for 1 piece, you can set the Label to 1 x £25, and for 3 pieces, you can set it to 3 x £25, and so on. The Byline section can be useful for specifying the discount customers gain like “5% off” or “Get 10% off”. The Highlight section is useful for informing your customers how much they’re saving or what they’re getting.
Depending on the bulk discounts you offer on your WooCommerce products, you can showcase quantity swatches to display them in a better way and make it easier for shoppers to select more quantities quickly when shopping from your online store.
5. Sell gift cards
Selling gift cards is a great way to increase the average order value, encourage repeat customers, and grow your customer base. When a customer buys a gift card, you can rest assured that they will return to your store to make a purchase.
In addition to this, customers who use gift cards are likely to end up spending more than their card provides them. So, for example, if a customer decides to buy a $50 scarf from your store, they might use their $30 gift card and pay $20 using their credit card.
Gift cards also make for excellent gifts for friends and family. This means that you can grow your customer base which helps reduce customer acquisition costs.
YITH WooCommerce Gift Cards is a gift card plugin for WooCommerce stores that lets you set the amount you want to use for each gift card you create. The plugin lets you create physical and virtual gift cards that you can sell through your online store just like any other WooCommerce product.
6. Let customers create a wishlist
A wishlist is an underused marketing strategy to increase the average order value for ecommerce stores. It’s a feature that lets customers save items that they’re interested in buying for later.
By setting up a wishlist, you encourage customers to come back to your store when they’re ready to buy. This increases the chances of making a sale and is an effective way to boost the average order value.
To set up a wishlist on your store, you can use the official WooCommerce Wishlists extension. It lets customers and guests create and add products to wishlists. Users can create as many wishlists as they’d like. The plugin users to keep the wishlist private, share it with others, or make it publicly available.
Increasing the Average Order Value in WooCommerce is easy!
Increasing the average order value is one of the best ways to grow your profits. The best part is that most strategies that help you increase the AOV on your WooCommerce store require minimal effort.
WooCommerce itself does not have many features to increase the average order value. Luckily,, there are plenty of additional strategies you can implement. To recap, here are some of the best ways to increase the average order value:
- Offer extra product options and charge a small fee for personalization.
- Create product bundles and kits to deliver more value.
- Offer bulk discounts to encourage customers to buy more from you.
- Showcase quantity swatches to make it easier for customers to buy in larger quantities.
- Sell gift cards to encourage customers to keep coming back to your store.
- Let customers create wishlists so they have an easier time keeping track of the products they’re interested in purchasing.
The simplest way to add quantity discounts and swatches to your WooCommerce products.Find out more