WooCommerce Price per Unit: A Step-by-Step Guide

Have you ever visited an online store, found a product you liked, and then spent precious time trying to figure out the price per unit? This is a common scenario that many online shoppers can relate to. 

Knowing the price per unit of a product can significantly simplify the decision-making process, since customers can quickly determine the best value for their money. It enhances transparency, builds trust, and gives online retailers a competitive edge by enabling customers to easily compare prices on their sites.

For WooCommerce store owners, there is a solution at hand: Advanced Product Fields (APF) for WooCommerce. This handy plugin allows you to seamlessly integrate dynamic pricing per unit into your e-commerce store. 

In this comprehensive guide, we’ll delve into the process of setting up price-per-unit fields for products and variations, comparing different pricing plugins, and sharing tips for optimizing pricing to boost sales. Let’s begin.

Understanding the significance of WooCommerce price per unit

In the world of WooCommerce, price per unit is a pricing strategy that displays the cost of a single unit of a product, typically based on weight, length, area, or volume. 

For instance, if you’re selling olive oil, the price per unit could be displayed as the cost per liter. Or, if you’re in the business of selling lumber, the price per unit might be defined per square foot.

This method is particularly beneficial in sectors where the price per unit becomes a crucial factor influencing the purchasing decision, such as:

  • Food and beverages: When customers are shopping for groceries online, the cost per unit can help them work out the value of bulk goods or understand how a particular brand of coffee or tea compares with others on a per-ounce basis.
  • Building materials: Contractors or DIY enthusiasts often need to know the price per unit of materials like bricks, tiles, or wood to accurately estimate the cost of a project.
  • Bulk goods: Whether it’s a case of wine or a pack of T-shirts, offering a price per unit is invaluable for customers trying to gauge the economic sense of buying in bulk.

Displaying the price per unit provides transparency and clarity to customers. They are less likely to second-guess their purchasing decisions when the pricing model is open and straightforward. 

Especially for items sold in varying quantities or bulk, knowing the price per unit eliminates guesswork, making it easier for customers to compare prices both within your store and with external competitors.

Not offering the price per unit could result in several challenges:

  • Customer confusion: When customers have to manually calculate the unit price, it introduces an element of uncertainty and cognitive load, which could lead to cart abandonment.
  • Difficulty in comparing prices: In the absence of a standardized unit price, customers may find it challenging to compare prices across products or brands, potentially causing them to leave your site to gather more information.
  • Lost sales: All these challenges can culminate in customers opting to shop elsewhere, which translates to lost sales and opportunities for your store.

Advanced Product Fields for WooCommerce solves these issues effectively. The plugin:

  1. Allows for the easy customization of product fields, including the display of unit prices. 
  2. Addresses the challenges faced by store owners and provides a seamless shopping experience for customers.

The role of unit pricing in WooCommerce

Benefits for store owners

  • Simplified pricing for variable and bulk products: When selling products like fabric, spices, or construction materials, store owners can easily set a standard unit price, allowing the system to automatically calculate the total price based on customer input. This not only streamlines inventory management but also minimizes pricing errors.
  • Attracting value-conscious customers: Transparency in pricing is an excellent way to attract and retain customers who are keen on getting the best value for their money. By openly displaying the price per unit, you’re sending a message that your store is honest, straightforward, and customer-friendly.

Benefits for customers

  • Ease of price comparison: Customers can quickly compare prices across a range of products or even between different online stores. Instead of doing the math themselves or trying to decipher complicated pricing schemes, customers can glance at the unit price and make an informed decision swiftly.
  • No hidden surprises: We’ve all had the experience of adding an item to our cart, only to realize later that it wasn’t as good of a deal as we initially thought. Unit pricing eliminates this issue by letting customers know upfront exactly what they’re paying for. This clarity contributes to better customer experience, higher trust, and increased likelihood of repeat business.

Considering these advantages, as online shopping continues to evolve, features like unit pricing are no longer just “nice to have”, but an essential component for any WooCommerce store aiming for success.

Discover the power of Advanced Product Fields for WooCommerce

Advanced Product Fields for WooCommerce (APF) is a dynamic plugin designed to supercharge your WooCommerce store with enhanced functionalities. From adding form fields to individual products, to supporting advanced tax settings, this plugin covers a broad spectrum of features that make your store both user-friendly and robust.

Advanced Product Fields for WooCommerce banner

Key features of Advanced Product Fields for WooCommerce

  • Enhanced customization: With APF, you can offer a level of product customization that goes beyond the basic WooCommerce setup. Show off product variations through visual cues like image swatches or color selectors. Whether you’re a clothing retailer needing to collect specific measurements, or a gift shop offering personalized messages, this tool makes it easy for customers to share their exact needs.Custom business card design example
  • User-friendly selections: Replace complex selection methods with intuitive dropdowns, checkboxes, or radio buttons to simplify the product selection process for your customers. For instance, if you’re a jewelry store offering different gemstones, or an electronics retailer with products in various colors, this tool uses swatches and images to make your product options clear and attractive.
  • Capture necessary information: Use text box features to capture personalized messages, initials, or other customer input that can help tailor the product to individual needs. This can be perfect for online gift shops offering personalized products or custom furniture stores needing specific dimensions, ensuring you get the exact details you need.
  • Unit pricing made simple: Easily set up and customize the unit pricing display and calculation based on different units of measurement. This not only improves the customer experience but also reduces confusion and returns, and increases sales by providing clear and accurate unit pricing.

While the ability to display price per unit is a great feature, APF focuses on augmenting the overall shopping experience in your WooCommerce store. 

By offering a wide array of functionalities – from visual cues for product variations to multi-lingual support – APF helps improve customer experience, reduce confusion and returns, and increase sales.

How to set up price per unit fields with Advanced Product Fields

Installing and activating Advanced Product Fields for WooCommerce in your store is a straightforward process. 

  1. Download the plugin from the APF website.
  2. Go to your WordPress dashboard → Plugins → Add new → Upload.
  3. Upload the .zip file for the plugin. 
  4. After uploading, click Install Now, then Activate.Upload the .zip file for the plugin, install, and activate it

To set up price per unit fields for your products, here’s what you can do:

  1. Navigate to Products → All products Select the product you want to edit.
  2. Set the Regular price to the base price of the product. For instance, if you are selling a set of one table and chairs, you can set the base price for the table and have variable pricing options for the chairs.Set a base price for your product
  1. Now, we want to set up per unit pricing for the chairs. Scroll down to the Product data section → Custom fields.
  2. Click Add your first field to create a new field.Add a new custom field
  1. Set the Field type to Number.
  2. Add a Label that specifies it is the per unit price for a chair. Add additional instructions if required. Toggle the Required setting if purchasing the options is mandatory. Set the Number type to Integer.Add the label and other essential information for setting a per unit price
  1. Toggle the Adjust pricing button to switch it on.
  2. Select the pricing type as Amount × field value × qty. Set the Amount to the per unit price of the product. This will multiply the price of the product by the quantity the customer adds to the cart. For instance, if the customer adds four chairs to the cart, the total amount will be the per unit price multiplied by four.Set the minimum and maximum quantities and the per unit price of the product
  1. After setting up the unit pricing, it’s crucial to test your setup to ensure everything is working correctly. Add a product and check if the unit price is displayed and calculated correctly. If you encounter any issues, refer to the plugin’s documentation or support forum for troubleshooting tips.

That’s it! Your final result should look like this:

View of the per unit price calculation at the frontend

Advanced Product Fields for WooCommerce also allows you to customize the unit pricing display. You can choose the format, font, color, and position of the display on the product page. 

For example, if you’re selling bulk food items, you might want to use a larger font size and a contrasting color for the unit pricing display to make it stand out. You can also highlight special offers or discounts alongside the unit price to attract more customers. 

Implementing these customization options can make unit pricing more attractive and easy to understand for your customers, enhancing their shopping experience.

Optimizing pricing: Tips and best practices 

Providing accurate and clear unit pricing not only aids in building customer trust but also enhances customer satisfaction because the purchasing process is more transparent. 

To effectively display unit pricing, consider implementing the following tips:

  • Use a clear and easy-to-read format: Make sure the unit price is highlighted on the product page, so customers can easily spot it. 
  • Regularly update the unit price to reflect changes in cost: This ensures that your customers are always informed about the exact cost per unit.
  • Highlight discounts or special offers on a per-unit basis: As this strategy is a great way to showcase the value of your products, it can help attract more customers and encourage them to make a purchase.

The Advanced Product Fields for WooCommerce plugin allows you to adjust the display of unit pricing to suit your store’s style and branding. It also enables you to add visual product variations to make it easy for customers to understand the different options available with user-friendly dropdowns or radio buttons for a simple selection process.

Leverage Advanced Product Fields to boost your WooCommerce sales

Clear and accurate unit pricing is more than just a feature – it’s a powerful tool that enhances customer experience, informs purchasing decisions, and, ultimately, drives sales. Advanced Product Fields for WooCommerce is a comprehensive solution that provides this capability and much more.

The plugin’s key features, including customization options, visual product variations, dropdowns, and radio buttons, not only simplify the shopping process but also make your product pages more engaging and informative.

Displaying and calculating unit pricing doesn’t have to be a challenge. With the right tools and strategies, WooCommerce store owners can effectively manage this aspect, thereby enhancing their store’s performance and boosting sales. 

Take your WooCommerce store to the next level with Advanced Product Fields for WooCommerce today!