If you were to name the one page type on your store that offers near unlimited scope to convert visitors into customers, your product pages would be high on that list. With the right WooCommerce product page design, visitors might not even need to navigate to another page to buy.
This is where good product page design helps. With a few tips, you can streamline those pages and make sure that potential customers not only stay where they are, but buy from you too. Plugins such as Advanced Product Fields for WooCommerce and WooCommerce Quantity Discounts, Rules, and Swatches can help make the process more straightforward.
For this post, we’ll look at the fundamentals of WooCommerce product page design. First, let’s discuss why you’ll want to do this.
Why good WooCommerce product page design is necessary
If you check your analytics, your WooCommerce product pages will see more traffic, clicks, and other engagements than any other page on your site. As such, there are a couple of reasons why you’ll want to focus on the design of these pages:
- Visitors will often spend more time on product pages as a whole than anywhere else on your site.
- By extension, your product pages represent the place on your site where conversions happen.
Combined, both of these design points will make your checkout process faster, which means more potential conversions. In the next section, we’ll discuss what good WooCommerce product page design represents.
What goes into good WooCommerce product page design
Once you understand the elements of WooCommerce product page design, you can begin to look at how to implement it. Based on the reasons in the last section, here is what has to go into your designs:
- Due to the length of time a visitor will spend on your product pages, its navigation should be easy to understand. This will often mean using a minimalist approach, hidden menus and fields, and more.
- You’ll also want to build your WooCommerce product page design around converting users, as it’s one of the end points of your ‘funnel.’ This could be something you’ll use conditional logic for.
- In addition to straightforward navigation, you’ll want to give potential customers a fun experience. While this can be subjective, using variety when it comes to product options is a simple way to implement this.
As for how to carry out WooCommerce product page design that converts, let’s discuss this over the rest of the article.
How to design your WooCommerce product pages (3 tips)
The below tips won’t cover all of the bases you’ll need for WooCommerce product page design. However, without these, no tweaking or customization will be enough. Let’s dive into the three tips, and begin with what your visitors will see on site.
1. Make the user interface (UI) intuitive
One of the plus points with WooCommerce is how the default product page layout is simple to use and understand. However, it won’t suit every use case, and may not work with the vision you have. This is where Advanced Product Fields for WooCommerce can help:
You can add many more product field types to your WooCommerce product pages, such as drop-down menus, checkboxes, swatches, and more. This lets you build an intuitive and optimized product page, based not only on your overall vision for your store, but for individual products too.
What’s more, Advanced Product Fields for WooCommerce is only $59 for a single-site license and comes with a year of product updates and support.
Once you install and activate the plugin, you’ll work within the WooCommerce → Product Fields screen:
There’s so much to do with Advanced Product Fields for WooCommerce, we can’t cover it all. However, we have a full guide on how to start to customize your product pages, and the Studio Wombat blog has plenty of other tutorials for specific use cases.
2. Add variety into your product variations and options
One of the drawbacks to e-commerce is that a potential customer won’t be able to use all of their senses to evaluate a product. For example, clothing requires touch to test the fabric, along with the ability to see how the garment looks and fits.
As such, you’ll want to make sure your WooCommerce product page design can offer a near-similar experience to in-person shopping. One way you can do this is to add variety to the presentation of your customizable products and variants.
For instance, using images is almost a given, but you can personalize this further. You could add a live preview, which Advanced Product Fields for WooCommerce can implement in a single click using the Live Content Preview add-on:
However, the core functionality of the plugin gives you the chance to add different ways to offer variants. A simple implementation is using swatches to showcase colors at a glance. However, you can create options to choose exact variations of complex items, such as furniture and other similar products.
3. Give bulk purchases an appealing look
It’s straightforward to assume that if you sell more products, you’ll earn more money. Discounts give you the opportunity to make greater profits through giving customers money off. Bulk purchases can move more stock and net you a return too.
However, you won’t want to let the customer figure out how much they will save, because that is an extra step to keep them from a conversion. Instead, you can show them using our WooCommerce Quantity Discounts, Rules, and Swatches plugin.
This plugin lets you add automatic calculations for bulk purchase discounts using a variety of formats and field types. For instance, you can add swatches that the customer can select between:
The default discount table also links with the price on screen, so the customer won’t have to carry out any calculations to understand the cost:
Even better, you won’t have to lift a finger to develop this either – the plugin will do all the heavy lifting.
In conclusion
Your WooCommerce product page design is crucial for conversions. Without an optimal layout, your potential customers will click away and head elsewhere.
As such, you’ll want to put together our three tips to help you increase your store’s conversions:
- Work on your UI to make sure users find it intuitive and easy to navigate. This will make the whole buying process faster. Advanced Product Fields for WooCommerce is the ideal plugin to help make this happen.
- If you add variety into the variations and options your products offer, it makes the buying process fun. It will also help visualize how these options look.
- Bulk purchases are also fair game for visual appeal. The WooCommerce Quantity Discounts, Rules & Swatches plugin can make this a cinch to implement.
What will form a part of your WooCommerce product page design? Share your ideas in the comments section below!