Revitalize Your Site: 6 Best WordPress Gamification Plugins for 2024

Best WordPress Gamification Plugins

The power of gamification is undeniable. 

In the span of just 5 years (2016 to 2021), the gamification industry’s market value soared from 4.91 billion USD to 11.94 billion USD. 

Gaming principles are everywhere – from unlocking levels and bonuses in mobile games like Candy Crush to collecting rewards and coupons in supermarket loyalty programs like Kroger Plus

When used in e-commerce, gamification is an effective strategy to improve user engagement. It helps provide a superior user experience, fosters better conversion rates, and enhances customer loyalty.

In this article, we’ll delve into the top-performing WordPress gamification plugins, explore WooCommerce gamification techniques, and see the strategy in action with real-life case studies. 

Unlocking engagement: The power of gamification in WordPress

Gamification is the process of integrating game-like features in non-game contexts, giving users the opportunity to interact with websites on a whole different level. 

As Vlad Gozman, founder of, explains in an interview with Forbes

“Nowadays, website visitors expect much more from the sites they visit. They want to be able to interact with the site, not just passively consume its content.”

So let’s look at a few strategies to help you harness the power of gamification.

1. Use quizzes on product pages

Adding interactive quizzes to product pages can guide customers to suitable products. This personalized interaction promotes an understanding of customer needs, which, in turn, can significantly improve sales conversions.One great example of this is the hair quiz by the brand Function of Beauty.

Example of a hair quiz by the brand Function of Beauty

Rather than simply listing their products, they use this quiz to allow users to input key personal information and to show them tailored suggestions. That way, the product is completely right, which helps them reduce potential customer dissatisfaction and refund requests.

2. Incorporate strategically timed pop-up offers

Presenting your visitors with game-inspired offers just when they intend to leave your site can potentially transform an exit into a purchase. 

However, it’s vital to balance between engagement and user experience – poorly timed or excessive offers might have the opposite effect and annoy customers, discouraging them from coming back. The best way to find what works for you is through A/B testing. 

3. Capture emails with a rewarding mechanism

An entertaining, interactive game such as spin-the-wheel can inspire visitors to share their email addresses – in turn, leveling up your database of potential customers. It’s usually done as a side or center pop-up when a user enters a website like this fashion e-commerce store, Ecosusi.

E-commerce store Ecosusi uses a spin-the-wheel feature to capture emails

These details can be a goldmine for personalized marketing, but you need to ensure compliance with email marketing and privacy policies like the General Data Protection Regulation (GDPR) in the EU and Australia’s Privacy Amendment (Notifiable Data Breaches) to Australia’s Privacy Act

4. Maintain customer loyalty through incentives

Rewarding customers for their continued support can be a powerful retention tool. Implementing a points system for purchases can offer exclusive benefits without devaluing your products or services. Points could be redeemed for discounts, early bird offers, or special services.

Top 6 WordPress gamification plugins to watch in 2024

We’ve compiled a list of the top WordPress gamification plugins to look out for in 2024. Let’s dive in!

1. WP Optin Wheel

WP Optin Wheel homepage

WP Optin Wheel is the first gamified opt-in plugin for WordPress and WooCommerce. This plugin lets you incorporate a personalized “Wheel of Fortune” onto your website, engaging visitors in a fun activity while subtly encouraging them to provide their contact details to unlock their prize.

Here are some of the key features of the plugin: 

  • WP Optin Wheel lets you fully customize themes, select your preferred colors, and adapt fonts to mirror your brand’s aesthetic. 
  • It allows you to design a game wheel with various prizes or incentives across up to 24 slices, giving you flexibility in determining the user’s reward. Custom field to add a prize link
  • With its seamless integration with WooCommerce, the plugin can automatically generate unique coupon codes, opening up a simple yet efficient lead-generation channel.Automatically generated discount code
  • With WP Optin Wheel, you have a practical solution for gathering emails, similar to classic lead capture methods. As an added bonus, this plugin takes the functionality a level higher by enabling you to create custom opt-in forms, capturing additional data as needed. Customizable forms in a side prize wheel
  • You can even include mandatory checkboxes for GDPR compliance, ensuring your data collection practices maintain the highest standards of user privacy.

With WP Optin Wheel, you can collect information while creating memorable interactions for every potential customer who enters your website.

Some examples

For example, this is how the newspaper The West Australian used the plugin to create an enticing contest for their readers.

Newspaper The West Australian uses a spin-the-wheel feature to capture user data

It adds an emotional component to your site by celebrating the user’s victory with animated confetti or building suspense with a ticking sound as the wheel spins.

By controlling the probability of winnings and adjusting the incentives, you maintain engagement while creating a sense of anticipation and unpredictability.

The pricing starts from $49/year for 1 website, up to $199 for 20 domains. 

You can experience the potential of WP Optin Wheel firsthand in this interactive plugin demo. Here, you’ll be able to see how it helps entertain your visitors and convert them into potential leads.

WP Optin Wheel
WP Optin Wheel

Gamify list-building and gift-giving with this spinning wheel plugin for WordPress and WooCommerce!

Find out more

2. RafflePress

RafflePress homepage

RafflePress is another gamification plugin designed to streamline the creation and management of effective online contests. 

Key features and benefits 

  • An intuitive user interface, a user-friendly drag-and-drop builder, and many templates. 
  • A Viral Giveaway feature that enables site visitors to earn additional contest entries by sharing the giveaway on their social media or inviting friends to participate. 
  • Customization opportunities for the giveaway elements, layout, display rules, and prizes. 
  • Fraud protection measures to ensure every entry is genuine and maintains fair competition.


There are 4 pricing plans that start from $79/year for 1 website and go up to $999 for an unlimited number of sites. 

3. GamiPress

GamiPress homepage

GamiPress is a plugin that specializes in creating a system of points, achievements, and ranks. The central idea is to grant users points for completing certain specified actions on your site. 

Key features and benefits

  • Award points for actions like commenting on posts, registering as a new member, or purchasing a product. 
  • Showcase user accomplishments with digital badges that represent the completion of certain tasks. 
  • Choose the criteria, customize the badges, and set how they get unlocked.
  • People can climb up in ranks by amassing points or unlocking achievements. 
  • Integrates with numerous popular WordPress plugins, including WooCommerce and BuddyPress


This plugin offers a free version, but if you want the full functionality, you’ll have to opt for the paid version. The pricing for the paid version starts from $199/year for 1 website. 

4. Quiz and Survey Master

Quiz and Survey Master homepage

Quiz and Survey Master equips you with engaging quizzes and insightful surveys, providing a solid ground for user enjoyment and constructive feedback.

Key features and benefits

  • Craft quizzes of any nature – educational, product, or fun quizzes.
  • Fully personalize the scoring system to match the quiz appearance with your brand and enhance user engagement.
  • Collect feedback on your services, understand market trends, or get to know your audience better.
  • Automate emails in response to user interactions – send personalized greetings, quiz results, additional resources, or follow-up queries. 


You can go for the free version or one of the premium add-ons that range from $129/year for a single website. 

5. MyCred

MyCred homepage

MyCred is a gamification plugin that elevates the user journey by rewarding achievements through a multi-layered points management system.

Key features and benefits

  • MyCred allows real-time tracking and automatically awarding points for specified events and triggers.
  • Users can achieve ranks within leaderboards, earning perks after reaching certain milestones.
  • The plugin converts MyCred points into real money, providing a tangible reward system.
  • You can reward users with badges for exceptional performance, enhancing participation.


MyCred is a free plugin, but there is also a premium version that starts from $149/year for 2 sites up to $349/year for an unlimited number of websites.

6. MyRewards

MyRewards download plugin page

Finally, there is MyRewards, a plugin designed specifically for creating personalized, effective loyalty programs.

Key features and benefits

  • A flexible points system that rewards customers for various engagements, from product purchases to friend referrals. 
  • The ability to convert these points into tangible rewards such as discounts or exclusive products.
  • Tiered loyalty programs that enable businesses to tailor reward levels to customer behavior, resulting in increased user engagement. 
  • Multi-language and multi-currency support for businesses aiming to expand their reach to international customers. 


There is a free version with limited features and 4 pricing tiers, which are $13/monthly, $140/ yearly, $320/lifetime, and $270/year for agencies. 

Real-world success: Gamification case studies

Let’s explore how some notable businesses have effectively used gamification.

Spotify’s note of success

Spotify has crafted its unique space through ingenious gamification. The application creates personalized “Spotify Wrapped” playlists, offering listeners a retrospective glance at their musical journey throughout the year. The personal touch is amplified with “Uniquely yours,” where users are introduced to personalized playlists based on their listening history and preferences.

Spotify App – Uniquely yours playlists

Spotify continually devises strategies to invite users back to the app, deploying personalized content through gamified techniques. 

For example, this year’s Wrapped included several new features, with one of the most popular ones being people’s listening location and personality. 

Spotify Wrapped 2023 listening locations
Spotify Wrapped 2023 listening personalities

The joy of uncovering and sharing new music keeps users engaged and entices a fresh crowd to jump aboard.

Adidas sprints forward with Adiclub

Adiclub homepage

Adidas also uses gamification to its advantage with its loyalty program – Adiclub. In this initiative, customers accrue points with every purchase, redeemable later for discounts, privileged early access to new releases, and special content.

Designed as a platform for nurturing customer loyalty, brand engagement, and word-of-mouth marketing, Adiclub motivates purchases indirectly. The rewards system encourages members to amass more points for higher rewards, prompting repeat purchases. 

Adiclub – how to earn points

The allure of exclusive rewards and the excitement of accumulating points have helped Adidas craft an enthusiastically loyal customer base and enhance overall engagement.

Take the leap: Transform your site with gamification today

Offering gamification has become increasingly accessible, thanks to various user-friendly plugins created specifically for WordPress. 

These tools handle the behind-the-scenes mechanisms, allowing you to effortlessly enrich the user experience and ramp up engagement on your site. 

The immediate benefits of incorporating gamification are compelling. Gamified elements can boost connections with customers, leading to an increase in engagement, including likes, shares, and comments. 

Another important benefit is the increased Return on Investment (ROI) when implementing gamification. According to the Gamification Global Market Report 2023, businesses that had incorporated gamification saw a significant hike in sales, with an average uplift of 23% in conversions. 

For a hands-on example of gamification done right, take WP Optin Wheel for a spin. Its user-friendly configuration and customizable features promise to level up your user experience!