How to Efficiently Display Additional Information in WooCommerce

E-commerce can be a tricky industry. Technically, anyone can sell online, which makes people naturally skeptical about what they see offered on websites. There are many ways to make your online store look credible, but the most important tactic is giving customers easily digestible information about your products and services. 

The more people know about what you’re offering, the easier it will be for them to make a decision and choose you over others. In WooCommerce, this is done through the general product information fields and the Additional Information tab. 

In this article, we’ll go deeper into the latter, explaining its importance and how to customize it, as well as other ways you can display product information on your pages with specialized plugins. 

Let’s begin!  

Understanding the Additional Information tab in WooCommerce

This tab is a built-in WooCommerce feature that automatically shows the product features in a table format, helping customers get an idea of what their options are and make an informed purchasing decision.

Additional Information tab in tapsempire.co.uk

The additional information tab usually contains technical specifications, dimensions, or materials, which are crucial for people when making a purchasing decision. Besides these, you can also find WooCommerce product attributes such as color, size, and weight. 

Store owners often overlook the importance of the Additional Information tab, thinking that a product description is more than enough for people to make a decision. However, online shoppers like to make informed purchases and often look for this tab. It is especially useful if they are comparing several products as it gives an easy overview of the key information.

Finally, this tab is very important for Search Engine Optimization (SEO) as it contains structured data that can be indexed and shown on the results page, driving more traffic to your store. 

Understanding this default WooCommerce feature is crucial for effectively customizing your product pages.

Why customization matters for the user experience

Customizing your product pages, especially the WooCommerce Additional Information tab, is a smart move to enhance user experience, simplify navigation, and boost sales conversions. It also gives your customers the confidence they need by providing detailed product information and removing obstacles that may prevent them from buying.

Customers often face issues like insufficient product details or being bombarded with too much information. Customization of the additional information tab cleverly addresses these pain points for a wide range of product types: 

  • Customizable products: For items with personalization options such as engraving, color selection, or unique sizes, this tab can clearly outline the available customizations, helping customers make informed choices.
  • Technical specifications: Essential for electronics or machinery, where specifics like size, weight, or compatibility need to be transparent and easy to find.
  • Health and beauty products: Listing ingredients, usage instructions, expiry dates, and safety information is crucial. 
  • Books and media: Offering details like the author, ISBN, or runtime helps customers locate the exact edition or version they’re searching for.
  • Apparel and footwear: Size guides, material content, and care instructions are vital for clothing and shoes, helping shoppers make confident decisions.

Making changes to the Additional Information tab 

Okay, so how can you change and customize the Additional Information tab? There are two ways – doing it manually with code or using specialized plugins and add-ons. We’ll explore both options so you can decide which is better for you. 

Manual methods to rename, hide, or remove the Additional Information tab

Renaming the tab can be very useful. You can do it to match your brand’s tone of voice or provide more specific information on what data people can find in the tab – e.g. “Technical Specifications.” You can also move, hide, or completely remove the tab. 

Renaming the Additional Information tab

Example of a custom-named product tab
add_filter( 'woocommerce_product_additional_information_tab_title', 'change_additional_information_tab_title', 10, 1 );
function change_additional_information_tab_title( $title ) {
    $title = 'My New Tab Name';
    return $title;
}Code language: PHP (php)

The function accepts the $title parameter, which represents the current title of the tab.

Then we use $title = ‘My New Tab Name’; to set the new name.

Hiding the Additional Information tab

This works by adjusting the add_custom_product_tab function. If the content is not empty, it proceeds to add the “Additional Information” tab as before. If the custom field is empty, the tab will not be added to the $tabs array, and therefore it won’t appear on the product page.

add_filter('woocommerce_product_tabs', 'add_custom_product_tab');

function add_custom_product_tab($tabs) {
    global $post;
    
    // Check if there's content in the custom field
    $product_additional_info = get_post_meta($post->ID, '_custom_product_textarea', true);
    
    // If there's content, add the tab
    if (!empty($product_additional_info)) {
        $tabs['additional_info_tab'] = array(
            'title'    => __('Additional Information', 'woocommerce'),
            'priority' => 50,
            'callback' => 'custom_product_tab_content'
        );
    }

    return $tabs;
}Code language: PHP (php)

Removing the Additional Information tab

You might want to remove this section if you’re looking for a more minimalistic look where less is more in terms of the product information you provide. Here is how to do it:

add_filter('woocommerce_product_tabs', 'remove_custom_additional_information_tab', 100);

function remove_custom_additional_information_tab($tabs) {
    // Check if the custom tab is set and unset it
    if (isset($tabs['additional_info_tab'])) {
        unset($tabs['additional_info_tab']);
    }

    return $tabs;
}Code language: PHP (php)

Adding and managing product attributes

Product attributes in WooCommerce are used to include detailed descriptions that guide customers through their decision-making process. By defining characteristics like size, color, and material, you provide essential information that helps shoppers choose the right product.

Adding new product attributes is straightforward. 

  1. From your WooCommerce dashboard, navigate to Products → Attributes.Navigating to the Attributes tab in WooCommerce
  2. Add the attribute name and slug and click Add attribute.Adding a new global attribute
  3. Configure the different options and save your changes.Editing global attributes

If you want to learn more, go to our detailed guide about WooCommerce product attributes or the WooCommerce documentation

However, if you want to take your product attributes to the next level, we recommend using a plugin like Advanced Product Fields (APF) for WooCommerce. This plugin allows for much finer control and customization. With it, you can create custom fields for more specific product details, significantly enhancing your product pages. 

APF also offers features like conditional logic, enabling attributes to appear based on previous choices, and pricing variations, which adjust the product price based on selected attributes. These benefits make your online store more intuitive and responsive to customer needs, ultimately facilitating a better shopping experience.

The role of plugins and add-ons in managing tabs

While custom coding offers flexibility in tailoring the WooCommerce Additional Information tab, plugins and add-ons bring an unmatched level of ease and efficiency to the customization process. 

Here’s why we recommend considering a plugin for WooCommerce tab management:

  • Ease of customization: Plugins come with user-friendly interfaces, allowing store owners to rename, reorder, hide, or create new custom tabs with just a few clicks – no coding required. 
  • Advanced product information display: With plugins, you can improve your product pages by adding detailed, structured information through custom fields and tabs. This capability is invaluable for products needing detailed specifications, usage instructions, or ingredient lists, helping customers make well-informed decisions.
  • Enhanced user experience: Custom tabs organize information in a clean, accessible manner, which is very important for navigation and the overall shopping experience. A well-designed product page not only satisfies customers but can also increase your store’s conversion rates.
  • Dynamic content: Some plugins enable the inclusion of dynamic content within tabs, such as customer reviews or related products. This addition makes your product pages more engaging and valuable, promoting longer visits.
  • Reduced development costs: For businesses mindful of budgets, plugins offer an effective way to achieve professional-level customization at a fraction of the cost of hiring a developer. This aspect is especially beneficial for small-to medium-sized enterprises looking to maximize their resources.

Exploring other top plugins for tab customization

In this section, we’ll look at some great plugins we’d recommend for WooCommerce tab management and customization.

WooCommerce Tab Manager

WooCommerce Tab Manager homepage

WooCommerce Tab Manager is a user-friendly product tab management plugin that allows you to create, edit, and manage product tabs from your WordPress dashboard. 

With this plugin, you can: 

  • Easily create and edit global and product-level tabs
  • Import third-party tabs that are automatically detected and sortable
  • Create a default tab layout that can be applied to all products and categories
  • Include your tab content in the site search results

The price for this plugin is $8.25 per month or $99 annually. 

WooCommerce Product Tabs Manager

WooCommerce Product Tabs Manager homepage

Product Tabs Manager is a plugin by BeRocket that allows users to edit the default tabs and add new ones. 

You can use this plugin to: 

  • Set up an infinite number of tabs for WooCommerce products
  • Add shortcodes and adjust HTML in tabs
  • Create tabs for specific products and categories – only in the paid version
  • Include a special Question/Answer type tab – only in the paid version

This plugin has a free version that excludes certain features and a paid version that you can get for a one-time payment of $34. 

WPB WooCommerce Custom Tab Manager PRO

WPB WooCommerce Custom Tab Manager PRO homepage

WPB WooCommerce Custom Tab Manager PRO is another useful plugin for online store owners who need to customize their product pages by changing their product tabs. 

Its main features include: 

  • Full compatibility with all WordPress themes
  • A drag-and-drop tab reordering system
  • Conditional tabs that show up depending on whether the user is logged in or not
  • Five different tab skins for customization

You can buy a lifetime license for this plugin, and the price depends on how many sites you plan to use it for, starting from $49 for a single site. 

Displaying additional information with customizable product fields

Product tabs are only one way of giving your visitors extra information about your products. The other thing you can do is add custom fields in different formats that allow users to learn more and customize their products. For example, you can use custom text fields to include information that is specific to certain types of products, such as dimensions, materials used, technical specifications, and more. However, custom fields can also be interactive, such as dropdowns, image and color swatches, checkboxes, and radio buttons, allowing you to create truly engaging and dynamic content that effectively converts customers. This is especially important when you’re offering customizable products that can be different colors and sizes, or even include engraving and printing.

Example of a customizable product – house sign builder

Adding these fields can bring many benefits, such as allowing your business to cater to a wider range of customers, as well as giving you the opportunity to offer more products and variations. All of this contributes to more happy customers, improved conversion rates, and a better reputation as an online store. 

Introducing Advanced Product Fields for WooCommerce

Advanced Product Fields for WooCommerce homepage

Advanced Product Fields for WooCommerce is a flexible and user-friendly plugin that you can use to add detailed, product-specific information beyond what the default WooCommerce setup offers. 

This tool comes with more than 16 types of custom fields that you can add to a specific product or category.

Advanced Product Fields custom fields example

For instance, customers could upload a custom design for a T-shirt directly on the product page, choose their preferred metal for a piece of handmade jewelry, or select a unique engraving option for personalized items.

Example of a product with a custom engraving

Integrating Advanced Product Fields into your WooCommerce store is straightforward and requires no coding, making it accessible for store owners without technical expertise. The plugin’s support for conditional logic further elevates the shopping experience, allowing dynamic displays of fields based on user selections. This ensures that customers see only the options relevant to their choices, streamlining the customization process. 

💡You can see this feature in action in our interactive demo.

Example of a conditional field in Advanced Product Fields

With Advanced Product Fields for WooCommerce, creating a more informative and user-friendly shopping environment has never been easier.

Make the most of additional product information in WooCommerce today

The Additional Information tab in WooCommerce and the customization it offers can be transformative for your online store. Enhancing this tab not only improves the shopping experience but also empowers customers to make informed decisions with confidence. The use of customization, supported by plugins and add-ons, takes product pages from simple listings to comprehensive sources of information.

Still, store owners need to think bigger and focus on customizing the entire product page, not just the Additional Information tab. The introduction of customizable product fields via plugins like APF further revolutionizes how store owners can display detailed, product-specific information. 

These tools provide a level of flexibility and detail that goes beyond WooCommerce’s default capabilities, offering options like text inputs, checkboxes, and even file uploads to cater to diverse product requirements.

This comprehensive approach to product information has a direct impact on customer satisfaction, decision-making, and, ultimately, the success of your store. Enhance your WooCommerce store with Advanced Product Fields and additional product information today, and see the difference it makes in your customer’s shopping experience and your store’s performance.