The 10 best WooCommerce product plugins to boost sales in 2024


Want to make your WooCommerce store more user-friendly, boost your sales, and customize the display of your products? You should consider adding a WooCommerce product plugin!

These plugins are a powerful and convenient way to extend your online store’s functionality and tailor it to your specific needs. They cannot only help you manage your products and pricing, but also improve the checkout process and overall user experience.

So, if you’re looking to take your WooCommerce store to new heights, keep reading! In this post, we will cover the top 10 WooCommerce product plugins that will help you boost your sales in 2024. Let’s dive in!

What are the different types of WooCommerce product plugins?

There are many different types of WooCommerce product plugins that can help you improve your online store’s functionality and customer experience. By using the right plugins for your store, you can make it easier for customers to find and purchase products. Here are the main types of product plugins out there:

  1. Product Display Plugins: They are designed to improve the appearance and functionality of your product pages. These plugins can add new elements like product galleries or custom fields, or improve the layout and design of your product pages.
  2. Product Search and Filter Plugins: These plugins help customers find products more easily by adding advanced search and filtering functionality to your store (not available in WooCommerce out of the box). With a search and filter plugin, customers can narrow down their search by price, color, size, and more, which makes it easier for them to find the products they want.
  3. Product Variation Plugins: These plugins allow you to create product variations, like different colors or sizes of the same product, and display them in a user-friendly way on your product pages. They can also help you manage inventory for each variation.
  4. Product Bundles Plugins: They allow you to create product bundles, where you can sell multiple products together at a discounted price. They can help increase your Average Order Value (AOV) and encourage customers to buy more.
  5. Product Import/Export Plugins: These plugins help you manage your product catalog more easily by allowing you to import or export products in bulk. They can save you time and prevent errors when you’re adding or updating products in your store.

In this post, we’ll explore 10 WooCommerce product plugins, scattered across these categories.

The 10 Best WooCommerce Product Plugins

In this section, we’ll introduce you to 10 popular product plugins that you can use to enhance your store. We’ve carefully chosen these WooCommerce plugins based on their quality, ease of use, and popularity among WooCommerce users. Here they are!

1. Advanced Product Fields for WooCommerce

Advanced Product Fields illustration

If you’re looking for an all-rounder plugin that can boost your WooCommerce store’s user experience and add more options for displaying, pricing, and selling your products, look no further than Advanced Product Fields for WooCommerce (APF).

With this plugin, you can add forms to your product pages in a “drag and drop” way. These forms consist of input fields that your customers can fill out to personalize their product before making a purchase. You essentially allow your customer to make a custom product.

You do not need coding knowledge, mess with CSS, or change WooCommerce templates. This plugin is a no-code solution.

Let’s look at some of the features (there are more)!

Different field types

One of the key features of APF is that it provides the ability to choose from 16 different input types to add to your products. These include text boxes, number fields, dropdown lists, checkboxes, radio buttons, image swatches, color swatches, date fields, and file uploads. You can also add content fields such as text, HTML, shortcodes, or extra images. With these options, you can customize your product pages to suit your brand and make it easier for customers to select the options they want.

Conditional logic

Conditional logic allows you to show or hide fields based on the values of other fields. This is especially useful for creating complex or interactive forms that respond to user input. For example, if you’re selling custom T-shirts, you might want to show different color options based on the selected size.

Price adjustments

Each option has the ability to increase or decrease (essentially giving discounts) the final product price. This allows you to offer different pricing structures that can support even the most intricate pricing schemes. You can choose to add an additional flat fee, quantity-based fee, or percentage-based fee to your product. For complex pricing schemes, the plugin supports formula-based pricing or “lookup table” pricing. This gives you the flexibility to create pricing models that suit your business needs.

The custom price will be taken through to the cart and checkout page.

Repeatable fields

This allows extra product add-ons to repeat when the product quantity increases or an “add more” button is clicked.

This is especially useful if you want to create products that require the same information for each product quantity the customer adds to their cart. For example, if you’re selling a set of stickers and want to allow customers to add their own custom text to each sticker, you can use repeatable fields to add this option for each sticker in the set.

File uploads

File upload add-ons are also supported by APF. This gives customers the ability to upload files before placing an order. This is a great option for “print on demand” stores or any other store that allows customers to upload their custom designs before printing them on a product.

For example, if you’re selling custom T-shirts, you can let customers upload their own designs to be printed on the shirts.


APF has a free plugin available, but to make use of all awesome features, you can purchase the paid version starting at $59 per year. You can also check out some other recommended product add-on plugins here.

2. WooCommerce Product Add-Ons

WooCOmmerce Product Addons

If you’re looking for a plugin that focuses on product add-ons, WooCommerce Product Add-Ons is a good choice. Although it may not have as many features as other plugins on this list, it provides useful add-on options for customers who want to personalize their products. The plugin offers a range of input types such as text boxes, dropdowns, text areas, checkboxes, and sample images that can be added to product pages.

This plugin is especially useful for businesses that want to offer additional extras to their products like gift wrapping, special messages, or customization options. WooCommerce Product Add-Ons also provides options to charge customers flat fees or add percentage-based fees, and allows your customers to choose from a drop-down list of options.

At $49/year, it is a budget-friendly choice for those who are just getting started with WooCommerce and require basic features for product add-ons.

3. YITH WooCommerce Ajax Product Filter

YITH WooCommerce Ajax Product Filter

If you own an ecommerce store with many different types of products, then you understand the importance of making your customer’s shopping experience as seamless as possible. This is where the YITH WooCommerce Ajax Product Filter plugin comes in handy. It simplifies the shopping experience for your customers by enabling them to filter through your product catalog easily based on predetermined factors such as color, size, price, brand, or category.

You can also showcase filters on non-WooCommerce pages, including those created with Gutenberg or Elementor Plus. The plugin offers several customization options, such as checkboxes, radio buttons, select dropdowns, multi-select, labels, or images, ensuring that your store’s branding stays consistent throughout the customer journey.

By integrating the YITH WooCommerce Ajax Product Filter plugin into your WooCommerce store, you can provide your customers with a hassle-free and efficient shopping experience, ultimately boosting your sales.

The plugin is a bit pricier than most, starting at $99 per year. They also have a free version available on

4. HUSKY Products Filter

Husky plugin

Just like the YITH plugin described above, HUSKY Products Filter is a plugin for WooCommerce that adds advanced filtering options to the product search. With this plugin, your customers can easily filter your product catalog by categories, attributes, product tags, custom taxonomies, and price.

One of the standout features of HUSKY Products Filter is its AJAX-based product searching, which allows users to view filtered results without reloading the page. Additionally, the plugin includes a handy shortcode that enables customers to search for products by SKU number or metadata.

Another useful feature of HUSKY Products Filter is the price slider range option, which lets customers filter products based on their price range. With these advanced filtering options, your customers can find the products they’re looking for more easily and quickly.

The plugin has a free version available on the WordPress repository. More features can be purchased at a one-time cost of $42.

5. WooCommerce Variation Swatches and Photos

WooCommerce Variation Swatches and Photos

WooCommerce Variation Swatches and Photos is a plugin that can greatly improve the user experience of an ecommerce store with multiple options (called variations in WooCommerce) of the same product. By default, WooCommerce shows variations like size or color in a simple dropdown list. If you use this plugin, you can replace those dropdowns with better-looking color and image swatches.

This plugin offers an easy-to-use admin interface that allows you to define colors and images at the attribute level or product level. While it may not have a wide range of functionality, it can be very useful for those looking to simplify the display of their product variants and optimize the user journey.

With the ability to display variations in a clear and visually appealing way, customers can easily select the product options they want and make a purchase without any confusion or frustration.

The plugin comes at $99 per year and is officially sold through the WooCommerce marketplace.

6. WooCommerce Variation Master

WooCommerce Variation Master

If you’re looking for a plugin that provides even more advanced functionality for your WooCommerce product variants, WooCommerce Variation Master is worth considering. Along with standard features like variation swatches and image galleries, this plugin also includes other handy features like stock alerts, cart update pop-ups for variations, and product gallery sliders.

It comes with plenty of customization settings and you can also display variation swatches on the catalog page (under each item) or the cart page.

The only downside we found is that it looks a bit outdated in certain areas, but they seem to release updates frequently, so this issue will be tackled in the future.

At the time of writing, the plugin has a 4.5/5 rating and is sold for only $35. They often run sales, so you can get the plugin cheaper during the year.

7. WooCommerce Product Bundles

WooCommerce product bundles plugin

WooCommerce Product Bundles is a fantastic plugin for store owners who want to offer bundle packages of their products. If you’re a frequent reader of our blog, you’ll notice we recommend this plugin in a few other posts too. That’s because we really like it, and – in our opinion – it is one of the best choices for bundling products.

By bundling products together, you can increase the average order value and create personalized packages to cater to specific buying personas.

One example is apparel stores that want to display products in a “look book” format. By bundling together different pieces of clothing, customers can see how the items look together and be inspired to complete the set.

This plugin allows you to identify bundle items with prompts to upsell other products that you’ve included in the bundle. This encourages customers to try more of your products, increasing the likelihood of them making multiple purchases.

In addition to the bundling feature, this plugin also includes volume-based discounts, such as “Buy 1 save 10%, Buy 2 save 20%”. This type of discount incentivizes customers to buy more products and can lead to increased sales.

Overall, the WooCommerce Product Bundles plugin is a must-have for any ecommerce store owner looking to increase sales and offer a better shopping experience for their customers.

8. Product CSV Import Suite

Product CSV Import Suite

Product CSV Import Suite may not be the most thrilling plugin on this list, but it is undoubtedly one of the most functional. At some point, you will need to import or export products, orders, or customers. That’s when this plugin comes in handy.

If you need to import a large number of products, especially if they are complex, this plugin is an excellent option. With the Product CSV Import Suite, you can upload or update thousands of products at once, including complex products. You can mass update standard items such as price and description, as well as custom data like appointment availability and resources.

Not only does this plugin allow you to import data, but you can also export it back to a CSV file. If you have many products, you can set limits on the number of products you export, or skip exporting the first X rows of products to make your exports more manageable.

This plugin is especially useful for those who merge products and variations in their stores. You can export these changes back to your CSV file, ensuring that all of your data remains up to date. All in all, if you need to import and export a lot of product data, Product CSV Import Suite is a powerful tool to have in your arsenal.

The plugin is officially developed and supported by WooCommerce and costs $49 per year.

9. Ultimate Product Catalog

Ultimate Product Catalog

Ultimate Product Catalog is a complete plugin you can use to replace the standard WooCommerce catalog page with a sleek and organized catalog. With the option to use Gutenberg blocks or shortcodes, it’s easy to display your entire catalog or individual products on any page, regardless of which editing system you use.

One of the standout features of this plugin is the ability to organize your catalog into categories and sub-categories. This makes it easy for customers to search and filter products based on their specific needs, ultimately leading to a better shopping experience.

Additionally, Ultimate Product Catalog includes various widgets to further enhance your catalog. You can add a product search field to make it even easier for customers to find what they’re looking for, as well as widgets to display recent products or other featured products.

Overall, Ultimate Product Catalog is a great plugin for businesses looking to display their products in a visually appealing and user-friendly way.

The paid version, which is a requirement if you want to use their WooCommerce features, comes in at $57.

10. WooCommerce Product Table

If you are looking for a practical way to display your WooCommerce products in a table format, then this plugin is what you need.

This plugin offers a variety of features to help you display your products in an organized and intuitive way. You can use shortcodes or Gutenberg blocks to create tables that can display hundreds of products.

One useful feature is the ability to search, sort, and filter products based on various attributes, such as price or category. This helps your customers quickly find what they are looking for, without the need to navigate through multiple pages. Additionally, you can include quick “add to cart” buttons, making it easy for customers to purchase products.

This plugin is a lifesaver if you are running a B2B wholesale WordPress site.


If you run your e-commerce site on WordPress, you have a lot of options when it comes to plugins to enhance the product pages or customer journey. In this article, we have listed some popular choices, each with different features.

While many good plugins will support integration with other plugins, it’s always a wise choice to go for an all-rounder plugin that comes with all the functionality you’re likely to need. That’s where the Advanced Product Fields (APF) plugin comes in. APF offers an extensive range of customization and extension options for your WooCommerce product pages, making it a fantastic choice for anyone looking to improve their online store’s performance.

So why wait? Get started with Advanced Product Fields today for just $59/year with unlimited support.