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WP Optin Wheel

Capture your visitor's email address and offer them the chance to win a prize or automatic discount by turning the wheel of fortune! This is the first gamified opt-in plugin for WordPress and WooCommerce.

WP Optin Wheel Illustration
Custom themes in WP Optin Wheel

Create your own themes

Choose a predefined theme or create your own custom theme. You can edit slice colors, background image, add your logo in the center, and so much more.

Customize up to 24 slices

Want to hand out coupons, redirect to a prize page, or just display HTML? You can define each slice, including winning chances and limiting prizes!

Are you using WooCommerce? WP Optin Wheel fully integrates with Woo coupons to automatically create unique coupon codes.

Customize each slice in WP Optin Wheel
Powerful form builder in WP Optin Wheel

Powerful form builder

Need more data than an email address? Build your own opt-in forms and ask as many data as you need. Use text fields, dropdown boxes, and make your forms GDPR-proof with mandatory checkboxes.

Connects with your lead-capturing tool

WP Optin Wheel connects with 12 modern marketing tools out of the box!

Integrate anywhere with webhooks

WP Optin Wheel supports webhooks, so you can connect the wheel to 3rd party tools!

More incredible features

Take advantage of all the features WP Optin Wheel has to offer.
Increase your sales and your marketing list at the same time!

Popup or inline
Per default, the wheel shows as a popup, but you can also include it in any post or page via the shortcode.
Display options
There are plenty of settings for displaying the wheel in different ways: on exit-intent, when clicking a button, a time trigger, allowing replays, etc.
Widgets
A widget is a mini-wheel on the lower left or right of the screen which activates the wheel of fortune. See it in the demo.
Custom email templates
Send a personalized email to users when they have won or lost. You can even make sure the prize is only sent via email and not shown on the screen.
Define each chance
Take full control over probability: decide who wins or loses (and what they win).
Anti-cheat
We find fake or invalid email addresses and won’t let them join your list.
GDPR support
Add checkboxes and make sure they’re checked before players are added to your email lead software.
Statistics
Marketing without statistics is pointless, so we’re helping out with that as well.
Animation & sound
Pop confetti when a player won, or play tick sounds when the wheel turns.
Multi-lingual support
Integrates with your multilingual store via WPML or Polylang.
New & fast
We don’t support older WP or Woo versions so you can benefit from modern, fast code.
Developer-friendly
We’ve added hooks and filters so you can extend this plugin with your own functionality.

Choose your license

Billed annually until canceled.
Easily cancel anytime from your account.
Starter
  • Use on 1 site
  • 1 year of updates & support
  • Email support
Buy plugin
Yearly subscription, cancel anytime.
Business
  • Use on 3 sites
  • 1 year of updates & support
  • Priority support
Buy plugin
Yearly subscription, cancel anytime.
Agency
  • Use on 20 sites
  • 1 year of updates & support
  • Priority support
Buy plugin
Yearly subscription, cancel anytime.
Backed by a 14-day refund policy

If our plugin doesn’t work as promised, you’re backed by our 14-day refund policy to request your money back. Read about our policy here.

Version 4.3
Last updated 1 day ago
Changelog View here
WordPress 3.7+
PHP 5.4+
FAQ icon

Frequently Asked Questions

What prize types can I create?

Each slice of your wheel can either be a losing slice (no prize) or a winning slice. When a slice is a winning one, you can assign one of the following prize types to build any prize you want:

  • Coupon code: hand out a coupon code to use on your website or in-store. If you use WooCommerce, the code is automatically generated through WooCommerce and can only be used once by the winner. You can fully define the discount percentage or fixed amount, and the time it’s valid for.
  • Free gift: if you use WooCommerce, you can also award a free product as a gift.
  • Plain link: point the user to any link, such as a page on your website with more details about their prize.
  • Redirect: automatically send the user to a specific page with additional prize information.
  • Text or HTML: display custom text or HTML on the wheel to describe the prize.

Can I freely define the winning chance?

Yes! You can define two types of chances:

  1. Global winning chance: this percentage determines whether players win something when they spin the wheel. A value of 100 means they always win, while 0 means they never win (even if the wheel contains prizes). Each player has the same chance of winning, based on the global winning percentage. So if one player wins, it doesn’t affect the next player’s odds.
  2. Slice chance: determines how likely each prize slice is to be picked when a user wins.

You can also set a limit on each prize to ensure valuable prizes can’t be won more than a specific number of times.

Can I limit how many times a prize is won?

Yes! You can freely set a limit for each winning slice — or leave it unlimited. Once a slice reaches its limit, the system will no longer land on it, letting you control how many times each prize can be won.

Do I need WooCommerce for this plugin?

No, you don’t need WooCommerce. WP Optin Wheel fully integrates with WooCommerce’s coupon features, allowing the wheel to automatically generate unique on-time-use coupons as a prize.

The plugin works equally fine without WooCommerce. Instead of using auto-generated coupons, you can manually enter coupons per slice of the wheel.

With which marketing tools does WP Optin Wheel integrate?

WP Optin Wheel can store data directly in your WordPress database (no external tool required) or it can send it directly to your favorite marketing tool.

WP Optin Wheel currently supports 12 integrations out-of-the-box:

  • MailChimp
  • ActiveCampaign
  • Campaign Monitor
  • GetResponse
  • MailerLite
  • Klaviyo
  • Mailster
  • MailPoet
  • Brevo (formerly SendInBlue)
  • ConvertKit
  • Drip
  • Remarkety

WP Optin Wheel also supports webhooks, so you can integrate with most third-party tools using tools like Zapier, Make, n8n, or IFTTT.

What if WP Optin Wheel doesn't integrate with my marketing tool directly?

WP Optin Wheel also supports saving data in your WordPress database. You can export this data to an Excel file and import it into your preferred marketing platform.

We also support webhooks, so you can integrate with most third-party services using Zapier, Make, IFTTT, or n8n.

Will it work with my theme?

Yes! WP Optin Wheel works on any theme, as long as your theme is well coded.

In case your theme does not work with our plugin, get in touch and we’ll see what we can do!

Does it work in my language?

The admin pages of WP Optin Wheel are in English, but the wheels on your site can be in any language you want. All text on the frontend is added via the wheel’s settings.

You can also use it on your multilingual site through WPML or Polylang.

What are the minimum system requirements?

To run the plugin, you need at least these requirements:

  • PHP 5.4+
  • WordPress 3.7+

Is this a lifetime license or subscription?

There are 2 types of licenses: yearly and lifetime.

Yearly licenses are subscription-based and can be cancelled at any time. If you cancel the subscription, the plugin will continue to work as normal until the end of the paid-for period. Once the license expires or is cancelled, you will no longer receive updates or support for the plugin.

With lifetime licenses, you pay only once and receive updates and support for life.

Can I still use the plugin when my license expires?

Yes, but you will not receive updates, bug fixes, or support. Some features (like email validation or features to combat cheating) require an active license. They will stop working if your license expired.

You can keep using the last version prior to your license expiring, but we can’t guarantee this will keep working when WooCommerce or WordPress updates.

If you have a lifetime license, your license will never expire and you will always get updates, bug fixes, and support!

Can I use my license on a test or dev site?

Yes, and it doesn’t count towards your license activation limit! Unlimited test, development, and staging sites are included in your license, as long as our system can recognize the site as such.

Still have questions?

Can’t find an answer to your question? Search our knowledge base or get in touch via the contact page.