Maximizing WooCommerce Store Revenue with Extra Fees: A Detailed Guide

Adding fees at checkout is an effective way for businesses to increase revenue and cover costs. 

However, getting started can be challenging for WooCommerce store owners. Knowing the types of fees, when to add them, and how to convey them to customers can be complex. In a competitive market, ensuring accuracy and transparency is a must. 

Here we’ll explain how and when to apply additional fees, as well as looking at which type of additional fee is most suited to the situation. We’ll also take a look at some of the best plugin solutions on the market.

Why you should add WooCommerce additional fees 

Attaching extra fees using a WooCommerce plugin can increase revenue without raising base product prices. It allows businesses to generate extra income to offset rising operational costs, such as shipping or handling. These are often subject to increases due to external factors like rising fuel or material costs.

Transparency with customers about additional fees is essential. Explaining why and how fees are applied maintains trust and satisfaction. Misunderstandings can harm relationships and potentially damage business reputation.

Strategically applied additional fees can actually influence consumer behavior. For example, applying shipping fees only to orders under a certain value can encourage customers to buy more, in order to avoid it.

Similarly, offering a discount for using your preferred payment methods can steer customers towards your most cost-effective options. 

When to add additional fees 

Adding extra fees in a WooCommerce store can be appropriate in several situations:

  • Gift wrapping: Customers who want their purchase gift-wrapped can pay a fee to cover materials and labor involved.
  • Personalization: Bespoke features like engraving or monogramming incur additional costs that can be offset with a fee.
  • Express delivery: For customers opting for faster shipping than standard, passing on the higher costs is common practice.
  • Rush fees: These are generally for products that are made to order, such as clothing or items with detailed engravings. A typical timeline for such a product could be four weeks – paying a rush fee prioritizes the order to reduce the typical timeline.
  • Handling fees: Delicate or oversized items needing special packaging or care during shipping naturally require extra handling costs.
  • Taxes: In some regions – like the US – taxes are not included in the product price, so adding them at checkout is necessary.
  • Shipping regions: Shipping costs vary significantly, depending on destination. Adding fees for specific regions can cover all variations.
  • Payment processing fees: If a store incurs higher fees when offering certain payment methods, passing these to customers is a convenient solution.

Types of extra fees: Flat, percentage, and quantity-based

WooCommerce store owners can add various extra fees for different services and products. Here’s a breakdown of these fee types: 

  • Flat fees: These are one-time standard amounts added to an order. Flat fees are ideal for product features with a fixed cost, like personalized items, premium materials, or size upgrades. Prices remain fixed, regardless of the quantity selected.
  • Quantity-based flat fees: These are charged per unit, but the total fee rises depending on the number of products ordered. Quantity-based fees are useful for encouraging bulk purchases or applying graduated pricing. Here the fee per unit decreases as the quantity increases.
  • Percentage fees: These fees grow with order totals, calculated as a percentage of the purchase amount. Percentage fees are suitable for costs that are proportional to the price of the order, such as shipping or handling fees. They are also used for applying taxes, where the amount is adjusted, depending on the total spend.
  • Amount x character count: This fee type is useful for personalization where the cost matches the level of customization. For example, an engraving could be charged by the number of characters. This method ensures that fees reflect the labor and resources used.

How to add additional fees with Advanced Product Fields for WooCommerce

Advanced Product Fields plugin for WooCommerce

Studio Wombat’s Advanced Product Fields for WooCommerce is a versatile mix-and-match WordPress plugin that allows users to add extra options to their store. These range from text boxes to dropdowns and swatches – plus the all-important additional fees!

Let’s see how to set up those fees:

1. Installing the plugin

After purchasing our plugin, you’ll receive an email with your login credentials. Log into your Studio Wombat account, find Plugin downloads and click the Advanced Product Fields download button on the right. The latest version will automatically be downloaded.

Advanced Product Fields download

To install, access your WordPress admin dashboard:

  1. Go to PluginsAdd NewUpload Plugin
  2. Select the downloaded ZIP file. 
  3. Click Install Now and then Activate Plugin when installation is complete.
WordPress upload plugin screen

The final step is to activate the license key. You’ll find this in the License keys section of your Studio Wombat account.

  1. Copy the license key.
  2. Go to WooCommerceSettingsProduct fields, and paste the key in the required field.
  3. Click Activate license.
Advanced Product Fields license key

2. Setting up additional fees

Start creating new fields by clicking Add New on the WooCommerceProduct Fields page.

Product Fields page

Every product option added has a setting to change its final price. Single-choice fields – such as text or number fields – look like this:

Advanced Product Fields single-choice field

Multiple-choice fields have a price setting for every choice created:

Advanced Product Fields multiple-choice field

Here you’ll have the option to specify the type of fee: 

  • Flat fee
  • Quantity-based flat fee
  • Percentage fee
  • Quantity-based percentage fee
  • Amount x character count
  • Amount × character count × quantity
  • Amount × field value
  • Amount × field value × quantity
  • Formula pricing
  • Lookup/matrix table pricing

To give examples, you might add a flat fee for gift wrapping or a percentage fee based on handling costs.

Adding a €2 flat fee

After configuring your additional fees, preview your changes on the frontend of your store to ensure they appear as expected.

Flat fee for gift wrapping, frontend example

Advanced Product Fields for WooCommerce starts at $59 per year, including support and updates.  

Additional plugins for adding extra fees in WooCommerce

Having a versatile product field solution gives website owners greater choices when managing their store. But if you’re looking for a plugin that concentrates solely on extra fees, here are 3 additional options: 

Extra Fees for WooCommerce

Extra Fees for WooCommerce plugin

This plugin lets you add extra fees based on conditions like cart total, product selection, or user role. It supports fixed and percentage-based fees, although more complex pricing conditions have to be coded. The premium version of Extra Fees starts at $79 per year.

Extra Fees Plugin for WooCommerce

Extra Fees Plugin for WooCommerce

Enabling additional fees or discounts based on products, shipping, or payment gateways, the Extra Fees plugin supports flat, percentage, and quantity-based amendments. While it offers flexibility, the interface can be less intuitive for beginners. The pro version starts at $139 per year, offering advanced features and support.

Payment Gateway Based Fees and Discounts for WooCommerce

Payment Gateway plugin

The Payment Gateway plugin enables extra fees or discounts based on the payment method selected by the customer. A limitation is its sole focus on payment methods, so additional plugins are required for adding other types of fees, like shipping, packaging, and weight-related fees. The pro version with extended features starts at $59 per year.

Your next steps: Maximizing revenue with Advanced Product Fields for WooCommerce

Adding WooCommerce additional fees at checkout with the Advanced Product Fields plugin can significantly benefit your business. You’ll have the power to create new revenue streams without altering base prices, which allows for better product management

Whether they’re flat, percentage-based, or quantity-based fees, Studio Wombat simplifies the process, through a simple WooCommerce integration. A user-friendly interface makes it easy to get started, with no technical knowledge required. Just remember to ensure fees are reasonable and communicated to customers in order to maintain trust. 

For stores offering bespoke or highly customizable products, our plugin also supports complex formula pricing. This feature is invaluable for accurately pricing unique items by ensuring fair compensation for the additional work and materials involved.

Maximize your store’s revenue potential by downloading our Advanced Product Fields plugin for WooCommerce today!