Customizing WooCommerce Product Pages: A Guide

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A WooCommerce customized product page has a variety of benefits. Beyond merely standing out, these pages become uniquely tailored to the specific requirements of your website, customers, and product lines. As a result, this customization contributes to an enhanced User Experience (UX) as well.

For WordPress users, plugins are the best way to add this functionality to your website.

This  tutorial will show you  how to customize your WooCommerce product pages,talk about why this is so important, and show you how the Advanced Product Fields for WooCommerce plugin can help.

Understanding the essentials of WooCommerce product pages

Good design is valuable for all aspects of your e-commerce store. It can help to establish brand identity, differentiate from competitors, and create a memorable shopping experience that increases both conversions and repeat purchases. Of course, you also get to showcase your products and highlight key features using customization.

An example of a variable product page in WooCommerce

A WooCommerce product page typically includes several key components to effectively showcase and sell a product. These components are:

  1. Product title: A clear and descriptive title for the product.
  2. Product images: High-quality images that display the product from various angles. The ability to zoom in on these images is often included.
  3. Price information: Clearly displayed price of the product. If there are special offers or discounts, these should be highlighted.
  4. Product description: Detailed information about the product, including features, specifications, and benefits.
  5. Add to cart button: A prominent button that allows customers to add the product to their shopping cart.
  6. Variation options: If the product comes in different sizes, colors, or other variations, options to select these variations should be available.
  7. Quantity selector: An option for the customer to choose the quantity of the product they wish to purchase.
  8. Product reviews: Customer reviews and ratings for the product, which can help in building trust and providing social proof.
  9. Related products: Suggestions for other products that are similar or complementary to the one being viewed. This can help in cross-selling.
  10. Stock status: Information on the availability of the product, such as “In Stock” or “Out of Stock.”
  11. Shipping and return information: Details about shipping methods, costs, and return policies.
  12. Custom tabs or sections: Additional information like FAQs, size guides, or brand stories, depending on the type of product.

These components work together to provide a comprehensive and user-friendly experience for potential buyers, helping them make informed decisions about their purchases.

Why customizing product pages matter

Customizing WooCommerce product pages is important for several reasons, all of which contribute to enhancing the user experience, strengthening brand identity, and ultimately boosting sales and customer loyalty. Here are some key reasons why customization is vital:

  1. Enhanced user experience: Customizing product pages to match your specific audience’s needs and preferences can significantly improve their shopping experience. Clear, informative, and visually appealing pages make it easier for customers to find the information they need, understand the product, and make a purchasing decision.
  2. Increased conversion rates: A well-customized product page that highlights the unique selling points of a product, provides detailed information, and has an intuitive layout is more likely to convert visitors into buyers.
  3. Differentiation from competitors: In a crowded online marketplace, having a unique and customized product page can help your products stand out from those of your competitors, offering a competitive edge.
  4. Improved SEO: Customized product pages that are optimized for search engines can rank higher in search results, increasing visibility and driving more organic traffic to your site.
  5. Showcasing product benefits effectively: Every product is unique, and customization allows you to highlight specific features and benefits that appeal to your target audience, using custom images, videos, infographics, or customer testimonials.
  6. Encouraging specific actions: Customized product pages can be designed to encourage specific customer actions, such as signing up for newsletters, sharing on social media, or exploring related products, thereby increasing engagement and potential sales.
  7. Gathering customer insights: Customized pages can include elements that help gather customer feedback and insights, like custom forms, surveys, reviews, or questionnaires, which can be invaluable for future business strategies.

In summary, customizing WooCommerce product pages is a strategic approach to enhance user experience, strengthen brand identity, and drive sales, all of which are crucial for the success of an online store.

3 methods of customizing your WooCommerce product page

In this section, we’ll explore three key methods to customize your WooCommerce product pages, each suited to different needs and skill levels, including:

  1. WooCommerce’s deafault options
  2. Custom code
  3. Plugins

1. Using default WooCommerce


Customizing product pages using the default options in WooCommerce is a straightforward process that doesn’t require extensive technical skills. Here’s a brief overview:

  1. WooCommerce settings: Start by exploring the WooCommerce settings in your WordPress dashboard. These settings allow you to adjust basic aspects like currency, product dimensions, and inventory management.
  2. Customizing display options: WooCommerce lets you customize how products are displayed. You can set the number of products per row, per page, and choose the default product sorting order.
  3. Product data settings: When you add or edit a product, WooCommerce provides various options to customize product data. This includes setting the product type, price, inventory status, shipping details, linked products for upselling and cross-selling, and more.
  4. Product shortcodes: WooCommerce comes with a range of shortcodes that can be used to insert products or product categories into pages and posts. This is a simple way to create custom product displays without needing to code.
  5. Customizer for visual edits: The WordPress Customizer allows you to make visual changes to your WooCommerce pages, like adjusting colors, fonts, and layout of elements. The extent of these changes depends on your theme’s compatibility with WooCommerce.
  6. Widgets: WooCommerce provides widgets for product search, product categories, featured products, and more. These can be added to your site’s sidebar or footer for additional customization.

Using these default WooCommerce options allows for significant customization of your product pages without needing to delve into coding or using additional plugins. However, the level of customization is somewhat dependent on the flexibility of your WordPress theme.

If you’re looking for more advanced ways to customize your product page, you could use custom coding. This is discussed in the next point about custom coding.

2. Custom coding

Code on screen

Custom coding offers a high level of flexibility and precision in customizing your WooCommerce product pages. For those familiar with HTML, CSS, and PHP, this method provides complete control over the appearance and functionality of your online store. Here’s a brief overview of how you can use custom code to customize your product pages:

WooCommerce hooks

Using WooCommerce hooks to customize a product page involves adding custom code to your theme’s functions.php file or a custom plugin. These hooks allow you to modify or add new content at specific points in the WooCommerce template. Here’s how to do it:

  1. Identify the hook you need:
    1. WooCommerce provides numerous hooks that you can use to customize your product pages, including action and filter hooks.
    2. Action hooks let you insert extra content at specific points, while filter hooks allow you to modify data like altering text or HTML output.
  2. Create a custom function:
    1. Write a PHP function that performs the customization you want, such as adding custom text or displaying additional product information.
  3. Add the function to functions.php:
    1. Open your theme’s functions.php file, preferably in a child theme to avoid losing changes when updating.
    2. Add your custom function to this file.
  4. Hook your function to WooCommerce:
    1. Use add_action() or add_filter() to hook your custom function to the appropriate place in the WooCommerce template.
    2. For example, add_action( 'woocommerce_single_product_summary', 'your_custom_function', 5 ); adds a custom message above the product summary.
  5. Test your changes:
    1. Visit your product page to ensure the changes appear correctly. 
    2. Check compatibility across different devices and browsers.

Example of using a hook

Let’s say you want to add custom content before the product summary on the single product page. You can achieve this by using the woocommerce_single_product_summary hook:

function custom_content_after_product_title() {
    echo '<div class="custom-content">Your Custom Content Goes Here</div>';
add_action('woocommerce_single_product_summary', 'custom_content_after_product_title', 25);Code language: PHP (php)

Remember, always back up your site before making changes and refer to the WooCommerce documentation for a list of hooks and their locations to understand where your customizations will appear.

Creating custom templates

Using hooks (actions & filters) is great to add or change minor things within the WooCommerce templates, but what if you want to replace the templates with your own HTML?

Creating a custom template in WooCommerce involves several steps and requires some knowledge of HTML, CSS, and PHP. Here’s a streamlined process:

Steps to create a custom template:

  1. Set up a child theme: It’s important to create a child theme for your WordPress site to ensure your customizations aren’t lost during updates.
  2. Copy the default template file: Find the default WooCommerce product page template file, usually located in woocommerce/templates/ in the WooCommerce plugin directory. Copy this file.
  3. Paste the template file into your child theme: Move the copied file into your child theme’s directory, ideally in a folder named woocommerce.
  4. Edit the template file: Open the copied file in your child theme and start customizing. You can change HTML structures, add new CSS classes, or modify the PHP code.

Example: To override the admin order notification, copy: wp-content/plugins/woocommerce/templates/emails/admin-new-order.php to wp-content/themes/your-child-theme/woocommerce/emails/admin-new-order.php

Child themes

To maintain the integrity of your website during updates, it’s recommended to use a child theme. This ensures that your custom code remains intact even when the main theme is updated In your WordPress themes directory, create a new folder for your child theme (e.g., my-child-theme).

Inside the child theme folder, create a style.css file with the following information:

Theme Name: My Child Theme
Template: parent-theme-folder-name
*/Code language: CSS (css)

While custom coding provides excellent control, it requires a solid understanding of web development languages and WordPress/WooCommerce structure.

That’s why it’s alwasy better to use plugins to help you achieve your goals.

3. Plugins

Plugins offer a user-friendly and efficient way to customize your WooCommerce product pages, especially for those who may not be comfortable with coding. Numerous plugins cater specifically to WooCommerce customization, providing a range of features to enhance the appearance and functionality of your product pages. Here’s why plugins are a popular choice:

  • Ease of use: Most plugins come with intuitive interfaces, making customization accessible to users with varying levels of technical expertise.
  • Diverse functionality: Plugins often offer a wide array of features, including custom fields, advanced product variations, and conditional logic. This allows you to personalize your product pages according to your specific needs.
  • Compatibility: Reputable plugins are designed to work seamlessly with WooCommerce and other essential plugins, ensuring a harmonious integration into your e-commerce ecosystem.
  • Configuration: Plugins that offer product configuration allows shoppers to customize their purchases – making it a more unique UX for every shopper. Along with this, plugins that offer live previews to products improve user-accessibility.

Selecting the right plugin: Advanced Product Fields for WooCommerce

When it comes to customizing your WooCommerce product pages with precision and flexibility, choosing the right plugin is so important. With plugins like Advanced Product Fields for WooCommerce, you can easily customize your WooCommerce product pages. The plugin enables you to create a personalized and interactive shopping experience, without the need for any coding or technical knowledge.

Advanced Product Fields for WooCommerce banner

Here’s a quick overview of what Advanced Product Fields for WooCommerce gives you out of the box:

  • There are plenty of ways to enhance your product pages without code. For instance, you can add various selection options, such as checkboxes, radio buttons, dropdown menus, and more.
  • With conditional logic, you can set up rules and conditions for specific fields, and use dynamic display options to show or hide them based on customer selections.
  • The plugin will also let you set up advanced pricing structures. You’re able to create dynamic pricing based on quantity ranges, add price modifiers for specific options, or set up custom pricing formulas.
  • If you need to add extra custom fields to your product pages, you can do so. This lets you collect additional information during the purchasing process.

While there’s a free version of Advanced Product Fields for WooCommerce, the premium version offers more. A single-site license begins from just $69 per year, which gives you almost all of the available functionality.

How to customize your WooCommerce product pages with Advanced Product Fields for WooCommerce

Follow these steps to enhance your online store’s customization:

1. Set up customizable product options

With Advanced Product Fields, you can customize your product pages with additional product options through swatches, file upload functionality, and a choice of 16 input field types, such as text boxes, dropdown lists, checkboxes, radio buttons, file uploads, and more. 

To do this, take the following steps on the product page you want to customize after setting up the plugin:

  1. Access the custom fields tab: In the Product Data metabox of your product page, click on the Custom Fields tab.
  2. Create your first field: Click on Add your first field to start creating your product configuration fields. A new field will appear, where you can select the type of field you want to create. You can create as many customization options as you like. For instance, if you sell custom bikes, you could provide options for different bicycle frame sizes, colors, wheel types, etc.
    Different custom field types with Advanced Product Fields
  3. Add image swatches: Implement image swatches to let customers easily select options like frame size, color, and wheel type.
    Image swatch field settings
  4. Configure conditional display: By default, all fields you add will be visible. You can set up conditional logic so that specific fields become visible based on the customer’s customization choices.

2. Use conditional logic

One of the best features of the Advanced Product Fields for WooCommerce plugin is its conditional logic functionality. This lets you show or hide product options based on previous user selections. It’s a powerful way to create interactive and dynamic customization.

The conditional logic options in Advanced Product Fields for WooCommerce

For instance, consider an online store that sells customizable sofas in different sizes (small, medium, and large) and upholstery options (such as leather or velvet). Conditional logic can help you hide or show specific product customization options based on a variant.

To set up conditional logic for your fields, take the following steps:

  1. Navigate to Product Fields: Go to WooCommerce → Product Fields in your dashboard and select the field group assigned to your laptop product.
  2. Configure conditional logic:
    1. Scroll down to your first variation field within the group. 
    2. In the Conditionals section of this field, use the drop-down menus to establish your conditional logic.
  3. Apply logic to other variations: Repeat the process for other variations.
  4. Set conditions for display: Check the ‘Conditions’ metabox on the main product field group page to specify when these conditional logic rules should apply. You can tailor this according to your store’s specific needs.

3. Implement advanced pricing structures

You should also have flexibility with your pricing, as well as your variation selections. Advanced Product Fields for WooCommerce provides dynamic pricing to help solve this challenge. In fact, over one fifth of businesses uses this type of pricing to maximize sales. You can adjust the final product price using formulas or ‘lookup tables’.

Choosing an age option on the front end of a product page from a drop-down menu that changes the price dynamically

To do so, take the following steps:

  1. Create your field: For versatile pricing strategies like donations or ‘name your price’, configure a field and set its Type to Number. This allows you to set minimum and maximum values, and adjust pricing based on various factors.
  2. Set pricing settings: Enable the Adjust Pricing setting, select the pricing type and add a value.
    Adjust Pricing setting on an APF field

You can choose between many different pricing types, each with their unique strengths. You can even go as far as create complex formula-based pricing.

This level of flexibility allows businesses to implement various pricing strategies and cater to customer preferences effectively.

Elsewhere on the blog, we have a full guide on how to add different pricing models to your store using Advanced Product Fields for WooCommerce. It’s essential reading if you need to personalize and customize your product pricing.

Best practices for product page customization

Achieve an optimal and visually great WooCommerce product page with these best practices:

1. Optimizing product pages for different devices

Ensure a consistent and user-friendly experience across various devices, including desktops, tablets, and mobile phones. Responsive design is key to accommodating the diverse ways customers access your online store.

2. Importance of color and typography in branding

Align your product pages with your brand identity by carefully selecting colors and typography. Maintain a cohesive look and feel that resonates with your brand, enhancing brand recognition and creating a memorable shopping experience.

3. Consistent evaluation and improvement

Regularly evaluate the performance of your product pages and gather feedback from customers. Stay proactive in making improvements based on user interactions, emerging trends, and evolving customer preferences to ensure your online store remains competitive and customer-centric.

Compatibility and integration with WordPress themes and plugins

WordPress often uses many ‘moving parts’ in the design of an entire website. As such, you’ll need to understand that compatibility and integration between your theme, plugins, WooCommerce, page builders, and more is crucial to succeed. High-quality solutions make for fewer headaches over the long term.

Without this compatibility, you’ll erode the optimal conversion rates you’re expecting. At the least, you’ll cause design issues that can turn off customers. In the worst case, your store will be unusable, especially if a plugin or component goes offline or breaks. However, Advanced Product Fields for WooCommerce is a quality plugin you can rely on.

This is, in part, due to how it integrates with other WordPress plugins and services. For instance, the plugin works in a seamless way with popular page builders such as Divi, Beaver Builder, and Elementor.

Using a page builder gives you greater control over the design and layout of your product pages. What’s more, page builders can create visually stunning and unique shopping experiences that stand out from the competition. This is all without the need for coding.

Advanced Product Fields for WooCommerce has a long list of plugins and services it integrates with, apart from page builders. It officially integrates with some other valuable plugins:

You’ll also find some themes work in the best possible way with the plugin. For instance, Flatsome, Astra, and WoodMart all have official integrations with Advanced Product Fields for WooCommerce. However, regardless of your choice of themes and plugins, you shouldn’t see any compatibility issues – rock solid stability is one of the core foundations of Advanced Product Fields for WooCommerce.

Take action: use WooCommerce to customize your product page today

Customizing your WooCommerce product pages is a crucial step towards creating a unique and personalized shopping experience that boosts sales and customer satisfaction. As such, you have a lot of scope to achieve this in WordPress. However, we think a plugin offers the best balance between functionality and usability. 

Advanced Product Fields for WooCommerce stands out as a powerful tool to customize your product pages. You can customize product options themselves, utilize conditional logic, implement advanced pricing structures, add extra fields, support multi-variations and currencies, and more.

You can jump on board with a single-site license for Advanced Product Fields for WooCommerce, starting from $69 per year.

Advanced Product Fields WooCommerce
Advanced Product Fields for WooCommerce

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