Boost Your E-Commerce Sales With Proven Strategies

How to increase e-commerce sales

Online shoppers are spoilt for choice these days. Many e-commerce stores, in turn, face roadblocks like customers abandoning their shopping carts, insufficient sales, and the challenge of fostering customer loyalty.

This article will help you tackle these issues. We’ll cover ways to improve your checkout process, use smart sales techniques, heighten your site’s visibility through SEO, and offer great customer service. Plus, we’ll look at when to use extra tools to boost your sales.

Let’s get started!

Revitalizing your e-commerce performance

The easiest way to measure e-commerce success is to look at revenue – however, that’s far from the only important metric.

You also need to look at the bigger picture, for example, consistent year-over-year growth, customer retention, brand awareness, and average conversion rates.

Getting good numbers isn’t easy – e-commerce is multifaceted, with numerous angles you need to pay attention to. Let’s take a look at how you can boost your performance:

Non-technical

  • Website structure and user experience (UX): Your website should be a friendly guide, directing customers toward the products they seek. A glitch-free experience lowers the risk of cart abandonment.
  • Product descriptions and images: Complement high-quality product images with captivating descriptions to grasp customer attention. A/B testing can reveal the best combinations, help you enhance click-through rates (CTRs), and improve search rankings.
  • Customer reviews and testimonials: Encouraging customers to leave reviews and showcasing them on your product pages builds trust and indirectly promotes sales. An easy way to gather reviews is sending post-purchase emails to happy customers.
  • Optimizing average order value (AOV): If you’re achieving high conversion rates but the revenue is lagging, it might be beneficial to explore strategies such as upsells, cross-sells, and product bundles to increase your AOV.

Technical

  • Analytics: Tools like Google Analytics can offer insights into your audience’s behavior on your site. This valuable data can help you mold a user experience that meets your customers’ needs. You should also consider conducting market research and surveys, which can give you a better understanding of your user base.
  • Keyword research: SEO is dynamic, and staying updated with the latest trends in the space is critical. Tools like Google Keyword Planner, SEMrush, or Ahrefs can help identify focus areas for your website content.
  • Technical SEO and site speed: With only 26% of users willing to wait more than 5 seconds for a site to load, site speed is essential. To avoid delays, compress images and limit the number of HTTP requests and the use of external scripts. Regular site checks with tools like Google’s PageSpeed Insights can detect speed bumps before they become dealbreakers.
  • Mobile optimization: As most consumers use mobile devices for shopping, you need to ensure that your site is fully optimized in order to avoid cart abandonment or customer frustration. 

Simplifying the checkout process for higher conversions

One of the biggest problems for online stores is the battle with abandoned cart rates – a number that has steadily increased in the last few years.

Online shopping cart abandonment between 2006 and 2021 by Statista

It’s clear that the challenge here is not attracting leads to the websites but having them go through with their purchase.

So what can you do?

There are several reasons why potential customers might abandon their cart, such as:

  • An excessive number of steps in the purchase process
  • Unnecessary form fields
  • Limited payment options
  • The absence of security badges
  • Unexpected additional costs, like shipping
  • Having to create an account to complete the purchase

Although WooCommerce provides a solid foundation for a straightforward checkout process, it might not meet the specific needs of every business. This is where plugins come in useful, as they allow you to personalize the checkout interface for your unique needs. One of those plugins is Advanced Product Fields for WooCommerce.

Introducing Advanced Product Fields

Advanced Product Fields for WooCommerce banner

With this tool, you can add custom fields to your products, in order to make it easy for potential customers to customize their products and choose exactly what they need. Steps like these can significantly reduce the cart abandonment rate and make your e-commerce store more dynamic.

Some of the plugin’s invaluable features include:

  • Advanced pricing models: Rigid pricing structures don’t always work, so it’s a good idea to offer your customers a more flexible pricing model. For instance, in the example below, the product’s price depends on the dimensions chosen by the customer.Example of a custom made-to-measure WooCommerce product
  • File uploads for customers: The ability to upload images to a product page opens many opportunities to enrich the buyer experience in your store. Customers can create truly unique products that keep them coming back for more.Example of a customizable product that requires an uploaded file
  • Conditional logic: This plays a key role in creating a flexible and tailor-made checkout design that suits your products. With Advanced Product Fields, you can ensure customers aren’t overwhelmed with unnecessary information by hiding or displaying other products depending on their selection.
  • Visual product builders: The more personalization options you offer, the higher the odds that your product will meet the customer’s needs, and the more likely they are to convert. With Advanced Product Fields, you can display a visual and interactive representation of the customer’s choices. A good example is the gaming controller builder below.Custom gaming controller maker in WooCommerce

In short, Advanced Product Fields for WooCommerce is an ideal plugin for e-commerce store owners who want to level up their user experience.

By applying these techniques with APF, you can benefit from reduced cart abandonment, increased average order values, and higher customer satisfaction ratings.

Advanced sales strategies to escalate your revenue

The science of sales can be complicated and overwhelming, but that doesn’t mean it’s not worth the effort. Any business striving for success should constantly try and improve its sales strategy and adjust it to its target audience.

Here are some tactics that can set your revenue graph soaring.

Leverage dynamic pricing to your advantage

Dynamic pricing allows you to adjust prices based on specific considerations. Examples include:

  • Time-based pricing: In this approach, prices are determined based on the time required to deliver a service or the duration for which a service is provided. This method is frequently used in industries like legal services, consulting, and hospitality.
  • Customer-based pricing: This strategy involves setting prices based on the characteristics or perceived value of specific customer groups. Factors like customer loyalty, bargaining power, or willingness to pay should all be considered.

Deploy AI and machine learning for personalization

Artificial intelligence and machine learning are no longer buzzwords; they are transforming how businesses operate. Specifically in e-commerce, AI and ML can analyze customer data and shopping behavior, enabling you to tailor personalized experiences, deploy custom discounts, and create smart product recommendations.

Plan strategic sales and promotional events

Flash sales, holiday sales, or other time-bound events can create a sense of urgency amongst potential customers and boost e-commerce sales. Tactically timing marketing campaigns according to major holidays, the change of seasons, or even based on your specific customer shopping behavior can enhance their success.

Leveraging SEO to attract quality traffic

Every website on the internet is fighting for that first page in search results, and e-commerce stores are no exception. So, if you want to increase the quality and quantity of organic traffic to your WooCommerce store and improve sales, you’ll need to implement well-rounded SEO strategies.

These include:

On-page SEO techniques

The first step towards fine-tuning SEO is optimizing your site’s content for both search engines and users, which is primarily achieved through effective on-page techniques.

A thorough keyword research and selection process enables you to understand your target market’s search habits more effectively.

You can then naturally incorporate relevant keywords into your product titles, landing pages, descriptions, image alt texts, and product URLs, boosting your site’s discoverability while ensuring readability for users.

Off-page SEO strategies

External factors also influence how high a website ranks on search results.

Off-page SEO largely revolves around obtaining quality backlinks. Backlinks, particularly from sites related to your niche, signal to search engines that your content is credible, authoritative, and worthy of ranking highly.

Effective tactics to boost off-page SEO include maintaining a Google My Business listing and guest blogging.

Technical SEO considerations

Technical SEO involves optimizing your site’s backend structure and foundation. Significant elements include:

  • Ensuring your site loads quickly
  • Mobile optimization
  • Correct implementation of sitemaps
  • Schema markups to aid navigation and convey page content to search engines

It’s worth noting that all Studio Wombat plugins are developed to meet the latest coding standards, contributing to quicker website load times and overall improved performance.

Google being used on a phone

Local SEO

This can involve registering with local directories and optimizing for local search terms. It enables you to target local search queries and strategically use neighborhood names in your site’s content to drive both foot and online traffic.

SEO monitoring

Finally, monitoring and analyzing your SEO results can help uncover opportunities for improvement. Tools like Google Search Console and Google Analytics provide actionable insights into your site’s performance, like traffic sources, audience behaviors, and most visited pages. You can also set up alerts to monitor for any significant shifts or changes that can be impactful.

Investing in stellar customer service to boost loyalty

Your business depends on your customers, so naturally, focusing on great customer experiences is key to e-commerce success. Customer care should be extended throughout the user journey – also after they’ve converted.

This includes:

  • Timely query resolutions
  • Complete and accurate product information
  • Effective post-purchase engagement

There is a strong correlation between customer service and loyalty. High-quality service, which makes existing customers feel valued and well-accommodated, attracts repeat purchases. It increases your business’s customer lifetime value and brings in referrals, contributing to your traffic and bottom line.

On the flip side, ineffective customer service can tarnish your brand’s reputation and negatively impact profits. Common issues such as incomplete product information could lead to a surge in refunds and returns, shrinking profit margins. Proactively tackling these challenges is essential for maintaining customer satisfaction.

Delighting customers by amplifying user experience

Besides focusing on customer service, you should also consider the overall user experience. A creative strategy to achieve this is by integrating gamification techniques that make user interactions enjoyable and memorable.Plugins like WP Optin Wheel are great examples of how you can easily add gamification to your website. The plugin entices customers with an interactive “wheel of fortune”.

Customizable forms in a side prize wheel

Customers spin this virtual wheel to win various awards, from discounts to freebies. This fun-filled interaction keeps the customers engaged while collecting their email addresses to update them with future promotional emails and sales alerts.

Investing in customer service and enriching the user experience can significantly strengthen customer loyalty and amplify your e-commerce sales.

Level up your e-commerce sales today

Standing out in the e-commerce world requires more than having a strong product offering – you also need solid sales, SEO, and customer service strategies. Combining these pillars of online business can transform your WooCommerce store into a high-performing machine.

Solutions such as the user-friendly plugins from Studio Wombat can deliver a much-needed facelift to your site – allowing you to benefit from increased conversion rates, enhanced customer satisfaction, and solidified shopper loyalty. So, if it’s time to upgrade your e-commerce operations, check out the Studio Wombat plugins at your disposal – revitalized sales are just a few clicks away!